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Fundraising Ideas -- Publicizing Your Fundraising EventGood fundraising goes with good publicity, which will attract customers to your fundraising activites and events. It's a good idea to have one or two persons in charge of promotion. Fundraising publicity is all the information about your event that you can get before the public. Remember, you don't have to pay a cent for good publicity. Possibilities for Free Advertising and Promotion Press release -- include description of event, date, goal, celebrities attending, chairperson. Send to all local media. Calendar notices -- if possible mail one month ahead to the "Events" calendars in daily and weekly newspapers, and two months or more ahead to monthly magazines. (Shorter deadlines may be available, however...ask). Bulletin boards -- determine if you need permission to post your ad. (See "Fliers" and "Posters" below.) Feature stories -- call and write feature department editors of daily papers. Emphasize photo possibilities.
Radio and TV public service announcements -- call and write to appropriate department for free air time. Free classifieds -- offered by some weekly newspapers. Read or call for rules and send early. Celebrities -- good for column notes or TV/radio plugs. Invitations -- to local pastors/priests/rabbis, politicians and community leaders. It is courteous and promotes word-of-mouth publicity. Church/synagogue/mosque bulletins -- mail information two weeks in advance to include in bulletin or other newsletter. Huge sign -- make and hang over event site two weeks before event. Fliers -- 8 1/2 x 11 inches printed on bright paper. Tape up on trees and telephone poles around neighborhood, ask other community groups to hand out at their events the weekend before your event, include as stuffers in other programs, and hand out at busy intersections. Posters -- 11 x 16 inches on heavier colored paper. Have a team of people hang them in windows of local merchants, train stations, YMCAs, and other organizations. Put up on bulletin boards in schools, churches, bars, theaters, and youth centers. Other organizations' newsletters -- ask for a paragraph plug on your event in other groups' newsletters. Your own network -- mail to appropriale parties/donors; feature article/photo/ad in your own newsletter; activate a telephone chain to be sure everyone is called.
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