Our Values and Vision for the Future
At the Rainforest Alliance our work is guided by these core values:
- Respect and concern for natural environments, local peoples and all stakeholders
- Dedication to pioneering pragmatic innovations with respect to common practices
- A belief that sustainability is achievable only through collaboration and mutual success
- An unwavering commitment to integrity in all that we do. We have taken steps to ensure our integrity
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Envisioning a Sustainable Future
The Rainforest Alliance believes that it is possible to create a sustainable society, one that protects the planet and provides sustainable livelihoods for its people.
To achieve our vision, we must transform the current destructive market system into one that values sustainable production, sourcing, consumption and equitable trade.
We believe that sustainable management of businesses of all sizes requires:
- Clean air and water
- Healthy biodiversity and wildlife habitat
- Reduction of waste and toxicity
- Reduction and mitigation of global warming
- Dignified and safe living and working conditions, with adequate food, education and health care for workers and their families
- Equal opportunity for all
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We believe that a sustainable market system requires that:
- Sustainable sourcing, supply chain management and public accountability are standard practice
- Products carry prices that reflect their real environmental, economic and social value
- Sustainable producers, small and community-based businesses have equitable market access
- People demand and have access to high-quality, sustainable and healthy products and choices
- Financial and insurance sectors support sustainable operations and penalize unsustainable ones
- Governments support sustainability through procurement, incentives, and regulations
- Civil society sources sustainably
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