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Our Work with Avery Dennison


Labeling and packaging materials

Details of Agreement 

Avery Dennison is working with the Rainforest Alliance to review and improve fiber sources using our SmartSource tool. Avery Dennison aims for 95 percent of all fiber in 2020 to be sourced from Forest Stewardship Council® (FSC®) or non-controversial forest sources. (Source: Avery Dennison)

Achievements to Date 

A total of 89% of Avery Dennison’s 2013 paper purchases were assessed by the Rainforest Alliance.  94% of that paper supply was validated by the Rainforest Alliance, with 93% confirmed as being Forest Stewardship Council certified, recycled or from non-controversial forest sources.  Avery Dennison’s 2014 purchases are currently under review.  (Source: Rainforest Alliance)

Last updated 
April, 2015

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