Wendy Gordon

Vice Chair

An experienced entrepreneur and pioneer in the conscious consumer movement, Wendy Gordon is the founder and CEO of ‘Positive Impact Points’ or PIPs Rewards. A trademarked brand of 3P Partners, a Certified B Corporation, PIPs leverages the power of points, smart tools, and games to record and reward daily life choices that deliver personal and planetary benefit. PIPs won the “Best Game” prize in BigAppsNYC 2014 competition, the nation's leading civic innovations competition.

Previously, Gordon worked as senior scientist at the Natural Resources Defense Council, co-founded Mothers & Others with Meryl Streep, and originated the Green Guide, which was acquired by National Geographic in 2007. She has co-authored numerous books, including the award-winning True Food: 8 Simple Steps to a Healthier You (National Geographic, 2009).

Gordon holds a BS in Geological and Geophysical Sciences from Princeton University and an MS in Environmental Health Sciences from the Harvard School of Public Health. She serves on multiple boards including the Rainforest Alliance, Rockefeller Brothers Fund, Eugene Lang/The New School, and Green Sports Alliance.

Forest canopy - photo by Sergio Izquierdo

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