Whether you carry the Rainforest Alliance Certified™ seal on your product(s) or you are working with the Rainforest Alliance on your sustainability journey, this is a chance to show your employees, consumers and citizens how your business is part of a global movement to inspire and educate others on how to work better together to rebalance our world.
Social media will play a key role in building momentum around Follow the Frog 2017, especially as it connects your commitment with people around the world who share your sustainability beliefs.
Now is the perfect time to begin planning your company’s activity for Follow the Frog – to get you a started we’ve offered sample messages for Facebook, Twitter and Instagram in the below tabs, along with tips. We even have sample messages in Spanish.
One final note: while the Follow the Frog campaign full activation is January 30-February 12, 2017, you can adapt the schedule to your own marketing calendar and needs. Start early, continue through the year, and connect with your followers when it is most effective.
We're here to provide support. Please contact:
- In the Americas: Diana Ortiz at firstname.lastname@example.org
- For the rest of the world: Reena Chadee at email@example.com