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Sustainable Tourism Initiatives

Initiative for Conservation in the Andean Amazon

The Andean Amazon is home to an incredible wealth of biological and cultural diversity, much of it under threat from extractive activities, agricultural expansion, illegal harvesting and unsustainable tourism. In an effort to foster conservation in the region, which encompasses Ecuador, Peru, Colombia and Bolivia, the United States Agency for International Development launched the ambitious, long-term Initiative for the Conservation of the Andean Amazon (ICAA) in November of 2006.


Under the Initiative, the Rainforest Alliance, Asociación para la Investigación y Desarrollo Integral (AIDER, Peru), and Corporación de Gestión y Derecho Ambiental (ECOLEX, Ecuador) is collaborating with communities in the provinces of Sucumbíos and Napo in Ecuador, and in Cusco and Madre de Dios in Peru, to reduce the loss of biodiversity and improve community well-being.

Our joint efforts to minimize the loss of biological diversity driven by deforestation and land-use changes include:

  • Promoting adequate planning and the use of sustainable practices for managing the natural resources of the Ecuadorian and Peruvian Amazon.
  • Improving environmental governance, contributing to the implementation of collaborative natural resources management processes with key stakeholders.
  • Improving livelihoods, supporting the execution of activities related to forestry exploitation, agriculture, sustainable tourism and incentives for ecosystem services programs.

Tourism for Tomorrow Awards

The Tourism for Tomorrow Awards, now in their sixth year under the stewardship of the World Travel & Tourism Council (WTTC), are aimed at recognizing best practice in sustainable tourism within the Travel & Tourism industry worldwide. Given the growing concern about natural and cultural resources, these Awards are particularly important to the WTTC and provide the Council with the opportunity to promote and partner with industry leaders in responsible tourism and highlight prime examples of best practice.

Tourism for Tomorrow Awards

An independent panel of judges, including some of the world's most authoritative experts of sustainable development and a stringent application process involving on-site verification visits by these experts, has earned the Tourism for Tomorrow Awards growing levels of respect among key audiences -- the industry, governments and the international media.

Each year, winners and finalists are honored at a special ceremony during the Global Travel & Tourism Summit -- one of the highest-profile events in the industry, facilitating dialogue between decision-makers, and thus influencing future action in one of the world's largest industries -- Travel & Tourism. The Rainforest Alliance is a proud supporter of the Tourism for Tomorrow Awards.

Global Sustainable Tourism Council (GSTC)


The Global Sustainable Tourism Council (GSTC) is a global membership council that offers a common understanding of sustainable tourism and the adoption of universal sustainable tourism principles and criteria. The GSTC is currently active in all UNWTO regions, including Africa, the Americas, East Asia and the Pacific, South Asia, Europe and the Middle East, and brings together governments, UN bodies, research and academic institutions, social and environmental NGOs, certification programs, and others from distinct regions of the world, by providing global sustainable tourism guidelines and international accreditation to help protect the environment and support local communities.

Collaborating Tourism Associations

A number of organizations have signed an agreement with the Rainforest Alliance, formally announcing their commitment to the advancement of improving environmental, economic and sociocultural business practices in the tourism industry.
View the list of collaborating tourism associations »

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