The Rainforest Alliance Certified™ Seal at Retail and in Advertisements
By the end of the year, Mars plans to source 100 percent of the cocoa used in its Galaxy chocolate bars from Rainforest Alliance Certified farms -- that’s 160 million bars of chocolate each year. The frogs featured in these print advertisements also appeared in a series of Galaxy television commercials.
To promote its Rainforest Alliance Certified coffees, McDonald’s McCafés in New Zealand use this placemat on dine-in food trays. Television commercials based on the same concept -- “feel better about the taste you love” -- also aired in New Zealand and Australia.
This Kenco insert, placed in Good Housekeeping magazines in the United Kingdom, promotes the company’s “Pure” line of single origin coffees from Rainforest Alliance Certified farms. The advertisement featured quotes from farmers describing the benefits of certification, as well as coffee samples, a coupon, and tasting notes for each unique blend.
This ad, highlighting Lipton’s commitment to source 100 percent of its tea from Rainforest Alliance Certified farms by the end of 2015, explains how certification sets farms apart. And with step-by-step instructions on turning the paper it’s printed on into an origami frog, it also offers readers a fun lesson on recycling.
Gloria Jean’s is the largest roaster and distributor of Rainforest Alliance Certified coffee in Australia; approximately 85 percent of the company’s entire coffee supply comes from certified farms. This postcard, mailed to consumers down under, explains the social, economic and environmental benefits of certification.
McDonald’s UK began sourcing 100 percent of its coffee from Rainforest Alliance Certified farms in 2007. This advertisement was featured in Metro newspaper, a free daily publication available to commuters throughout Britain’s major cities.
Eight months after McDonald’s UK launched certified coffee and began promoting it, the company announced a 15 percent increase in unit sales.