Keeping it Real: Authenticity, Humor and Engagement to the Rescue

Publié: juillet 2013

Creativity is at the heart of change, according to Rainforest Alliance president Tensie Whelan. She begins her talk with the Rainforest Alliance's Follow the Frog video, which uses humor to show us a misguided way to make a difference and create change. “People want to do the right thing,” said Whelan. “All they need is the opportunity.”

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