"I'm Alive": A song for Brazil's rainforests

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Inspired to protect the rainforests of their native Brazil from further destruction, world-renowned artists Caetano Veloso and Lenine, Criolo, Emicida and Pretinho da Serrinha—along with many other celebrated Brazilian musicians—came together in Rio de Janeiro’s Floresta da Tijuca to create a music film and original composition. "I’m Alive: The Floresta da Tijuca Sessions" was conceived of and led by GRAMMY® Award-winning producer Andres Levin of Content-OS, who directed and produced the film alongside Paula Lavigne and Fernando Young. The project supports the Rainforest Alliance, which works in partnership with Brazilian nonprofit Imaflora—as well as farmers, forest communities and cattle ranchers—to protect Brazil’s magnificent and ecologically fragile natural heritage.

Gisele Bündchen“It makes me so happy and proud to support the 'I’m Alive' musicians, who are taking their inspiration from nature—from the forest—and who are doing their part to protect it,” says supermodel, Rainforest Alliance board member and film narrator Gisele Bündchen. “I feel it is really time for us all to wake up and do what is needed. We are all connected. We are all one. And our health depends on the health of our planet.”

Support the Rainforest Alliance. Let’s create a better future—in Brazil and around the world.



Learn more about our work in Brazil:

Sustainable cattle ranching

Sustainable cattle ranching

A cattle ranch in the Amazon marks an important first—both for Brazil and the Rainforest Alliance.

For the birds

For the birds

The Tumbira community relies on its abundant bird life to support local communities and conserve precious forestland.

Meet our partner in Brazil

Meet our partner in Brazil

Imaflora, which was founded in 1995, works with forestry and agriculture operations to encourage sustainable changes, promote conservation and provide social benefits.



  
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"I'm Alive" Credits »

Many thanks to Parque Nacional da Tijuca for supporting the project by offering its landscapes to film. The use of video images was authorized by the federal agency in place, Chico Mendes Institute for Biodiversity Conservation ( ICMBio )

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