Media Outreach

Follow the Frog Week is an opportunity to tell your local media that you’re supporting a brighter future through a commitment to Rainforest Alliance certification or verification. Here are some ways to get the media’s attention:

  • Schedule a new product launch or promotion during Follow the Frog Week to help attract media attention.
  • Customize our Follow the Frog Week announcement (available for agriculture/forestry businesses and tourism businesses), and email it to local reporters explaining how and why you’re supporting a healthier planet and a more sustainable future. For example, you can talk about your commitment to source from Rainforest Alliance Certified™ farms, or your Rainforest Alliance verification/ certification.
  • Host a tasting event for local media to show them how your Rainforest Alliance Certified products taste great and are grown sustainably.
  • Invite local press and bloggers to your Follow the Frog Week event and encourage them to send a photographer or video crew. If they can’t attend, offer to send them your own images of the event for publication.
  • If you’re active on Twitter, reach out to influential bloggers and press with a tweet or direct message to complement emailing.

See more tips for distributing press releases and pitching the media.