Multimedia and Talking Points

Feel free to leverage the following taglines, videos, slide shows, blogs and facts about our work in your own Follow the Frog Week communications and outreach. Find additional messages specifically designed for websites, Facebook and Twitter here.

Sample Taglines

  • Be a Follower. Choose a healthy planet and follow the frog.
  • Be a Follower. Look for the frog when you shop. The planet depends on it.
  • Follow the Frog! Choose Rainforest Alliance Certified™.
  • Follow the Frog! Choose Rainforest Alliance Verified™.
  • Follow the Frog! Good for people and our planet.

See more slide shows or contact us if you’d like to individual images from these slide shows for your communications and outreach.




To find more blogs, visit the Frog Blog and Frog Blog UK. (Tip: To find relevant content, sort posts by using the “tags” or the “search” field on the right side of the screen.)


Our Work in Agriculture

  • The Rainforest Alliance has been transforming tropical agriculture since 1990.
  • Currently there are more than 875,000 Rainforest Alliance Certified™ farm operations in 43 countries around the world.
  • Nearly 875,000 farmers and their families directly benefit from Rainforest Alliance certification.
  • Rainforest Alliance Certified™ farms cover more than 6.4 million acres (2.6 million hectares) worldwide.
  • More than 100 crops -- including coffee, cocoa, tea, sugarcane, flowers and fruit -- are eligible for Rainforest Alliance certification.
  • Rainforest Alliance Certified™ farms benefit wildlife, people and the environments they call home.
  • Rainforest Alliance Certified™ farms provide a better future for farmers, workers and their families while conserving nature and protecting wildlife.

Our Work in Forestry

  • The Rainforest Alliance established its SmartWood forestry certification program in 1989 and helped establish the Forest Stewardship Council (FSC), the premier standard-setter for forestry certification, in 1993.
  • Active in 78 countries, the Rainforest Alliance has worked in all forest types, with small businesses, indigenous communities and Fortune 500 companies alike.
  • FSC/Rainforest Alliance Certified™ forestland covers more than 190 million acres (76 million hectares) around the world.
  • The Rainforest Alliance is the world’s leading FSC certifier of forest management operations, enterprises run by indigenous populations and non-timber forest products.
  • FSC/Rainforest Alliance certification benefits wildlife, people and the environments they call home.
  • FSC/Rainforest Alliance certification provides a better future for workers and forest communities while conserving nature and protecting wildlife.

Our Work in Tourism

  • Rainforest Alliance sustainable tourism training provides travel companies with the tools and information to operate sustainably.
  • Rainforest Alliance Verified™ tourism businesses help protect their travel destinations and support local communities.
  • Rainforest Alliance Verified™ tourism businesses help conserve natural resources, protect wildlife and contribute to the well-being of local communities.
  • Rainforest Alliance verification benefits wildlife, people and the environments they call home.
  • A study of Rainforest Alliance Verified™ tourism businesses found that more than two-thirds reduced their water consumption, energy use and waste production; purchased goods and services from within their communities; employed local people and supported the conservation of neighboring protected areas.