Follow the Frog Week 2013 Marketing Highlights

Published: August 2014

Domtar in the U.S. used Follow the Frog campaign graphics to create their own online banner on their website.

Williamson Tea in the UK used a Follow the Frog web banner to raise awareness and get their customers ready for their 2013 activities.

H.R. Higgins in the UK ran offered a discount on Rainforest Alliance Certified ™ coffee during Follow the Frog Week, and used an online banner to link to the offer details from their home page.

Best Western Hotel Los Andes de America in Peru highlighted the weaver artisans of Cusco Andean communities in honor of Follow the Frog.

Stil. Coffee / AfricaBlack Esspresso Bar in South Africa used Follow the Frog campaign graphics to highlight Follow the Frog Week on their website’s homepage.

Zavida Coffee in Canada teamed up with Whole Mom blog for a Zavida Gift Basket giveaway.

During Follow the Frog Week, Bissinger’s Handcrafted Chocolatier in the U.S. used social media to highlight their commitment to sustainably sourced cocoa.

CLIF Bar in the U.S. invited their audience to spot the green frog seal hidden in any CLIF Bar pictures on their Twitter and Instagram. Randomly selected winners received a plush frog and the new Sierra Trail Mix CLIF Bar made with cocoa from Rainforest Alliance Certified™ farms. Two grand prize winners also received a year’s supply of CLIF Bars.

Yogi in the U.S. invited Facebook fans to share why buying sustainable products matters to them. Those who gave the best answers won a selection of Yogi teas that contain Organic Rooibos from Rainforest Alliance Certified™ farms.

In honor of Follow the Frog, Tetley’s Farmers First Hand invited fans to upload their tea related photos to Instagram with the hashtag #Farmersfirsthand for a chance to win plush frogs.

Timothy’s Coffee in Canada organized 3 outdoor events around the Toronto area and featured Follow the Frog point-of-sale materials in 80 stores.

In the UK, Drury Southern in Brighton held an in-store Follow the Frog event, inviting local press and a very special guest!

Ponti’s in the UK ran a successful in-store offer linked to their Grazie Loyalty scheme and decorated their restaurants with Follow the Frog point-of-sale materials.

In honor of Follow the Frog, Allegro Coffee gave the first 100 customers who visited Whole Foods Market New York City stores on September 19th a free cup of coffee.

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