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Protecting the Planet -- 25 Years of Impacts

October 4, 2012

Report demonstrates the effectiveness of sustainable certification as a tool to transform land-use practices, business practices and consumer behavior.


A media webinar to present the impact of the Rainforest Alliance’s global sustainability initiatives over the past 25 years, as detailed in the organization’s historic report Protecting Our Planet: Redesigning Land-Use and Business Practices. Tensie Whelan will provide an overview of the report, highlighting the Rainforest Alliance’s efforts to pioneer a comprehensive transformation across the industries that most impact our environment -- farming, forestry and tourism. This will be followed by a Q & A session.


Thursday, October 11, 12:00 PM – 12:30 PM (EST)


Tensie Whelan, President of the Rainforest Alliance


Register for this webinar via the link:


The dozens of research studies cited in the report -- Protecting Our Planet: Redesigning Land-Use and Business Practice -- demonstrate the interdependence of environmental, social and economic sustainability. Smart environmental practices ensure long-term gains in productivity, which in turn strengthen the bottom line. Good labor practices, decent wages and access to healthcare increase workers engagement in any enterprise and reduce turnover. And increased profits brought about by sound environmental and social protocol bolster incentives for farm, forestry and tourism businesses to integrate sustainability into their way of doing business.

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