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100 Percent Rainforest Alliance Certified Coffee to be Served Onboard American Airlines

October 28, 2010

The Rainforest Alliance announced today that beginning Nov. 1, Java City™ coffee, which is 100 percent Rainforest Alliance Certified™, will be offered onboard all American Airlines flights as part of the airline's inflight beverage service. Passengers will be able to spot the Rainforest Alliance's green frog seal on their coffee cups and be assured that the coffee they are drinking was grown on sustainably managed farms.

"American Airlines' commitment to sourcing Rainforest Alliance Certified coffee shows that consumers around the globe are embracing sustainability," said Tensie Whelan, president of the Rainforest Alliance. "Passengers can enjoy their cup of coffee knowing that it comes from well-managed farms, where ecosystems and wildlife are protected and where workers enjoy access to health care, education, decent wages and dignified housing."

Rainforest Alliance certification can drastically improve the way farms are run. To achieve certification, farms must meet rigorous standards for sustainability that involve reducing waste, water pollution and water usage, while curbing deforestation and protecting wildlife habitat. Further, farm workers must be provided with good work and living conditions, decent wages, and their children must have access to schools and health care.

"We are committed to exploring greener options for all of our products, both inflight and on the ground, to enhance the travel experience for our loyal customers," said Rob Friedman, American's Vice President – Marketing. "Java City strikes the perfect balance by offering a high-quality, great-tasting, eco-friendly coffee."

The Java City coffee available on American Airlines flights is a Central American blend using 100 percent Arabica beans. Java City first sourced coffee beans from Rainforest Alliance Certified farms in 2000, and since then, they have worked to increase the amount of coffee they source sustainably.

"We're thrilled to provide American Airlines customers with a sustainable, great tasting Java City coffee experience," said Chuck Van Vleet, CEO at Java City. "While socially and environmentally responsible coffees have become integral components of our company's mission, we've worked hard to maintain the roasting principles that produce the 'uncommonly smooth' coffee our customers and consumers have come to expect."

All farms that are Rainforest Alliance Certified have met the environmental, social and economic standards of the Sustainable Agriculture Network (SAN). The SAN standards cover ecosystem conservation, worker rights and safety, wildlife protection, water and soil conservation, agrochemical reduction, decent housing, and legal wages and contracts for workers.

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