Sustainable Tourism Makes Great Strides on the Mayan Riviera

June 22, 2010

One of the biggest tourism developments in Mexico just said "yes" to sustainable tourism: the Mayakoba hotel complex, located on the Mayan Riviera's warm beaches along the Caribbean Sea. Three of Mayakoba's hotels signed on to participate in the sustainable tourism program created by the international conservation organization the Rainforest Alliance, in conjunction with the Mesoamerican Reef Tourism Initiative (MARTI). The hotels intend to implement a series of best management practices based on the Global Sustainable Tourism Criteria.

This agreement is a joint effort between MARTI, Mayakoba and the Rainforest Alliance, and will remain in effect for twelve months.

By signing the agreement, the hotel pledged to continuously seek out ways to mitigate the negative impacts their hotels Fairmont Mayakoba, Rosewood Mayakoba and Banyan Tree Mayakoba might otherwise generate in the region, as well as to improve their socio-cultural and economic management.

The initiative is extremely positive news for the environment and sets a model example for other similar businesses to follow, considering that Cancun and the Mayan Riviera are such highly frequented tourist destinations. The positive changes will be seen throughout the 250 acres of land the Mayakoba oversees.

"It's an honor to be able to participate in the Rainforest Alliance's efforts," said Agustín Sarasola, director of Mayakoba. "The organization's commitment to environmental responsibility and sustainability is truly inspirational." Sarasola added that he hopes that through the collaboration they will also be able to educate others about the importance of being socially responsible.

The vice-president of the Rainforest Alliance's sustainable tourism program, Ronald Sanabria, explained that the main impetus behind the project is to contribute to sustainable development in the Mayan Riviera. He also expressed his hopes that unifying the experience and individual experiences of each of the actors involved will yield greater and more profound results.

"We hope that the period of time we work together is extended indefinitely, not only to help this country's tourism sector, but, above all, for the benefit of the infinite cultural and natural richness Mexico has been blessed with," concluded Sanabria.

Mayakoba resort is a vast and luxurious destination located on the enchanting Mayan Riviera. Mayakoba is home to world-class luxury hotels, including Fairmont Mayakoba, Rosewood Mayakoba and Banyan Tree Mayakoba. Surrounded by natural beauty in its lagoons, pools, and dreamlike beaches, Mayakoba also offers a spectacular 18 hole golf course, El Camaleón -- designed by the world-renowned golfer, Greg Norman -- which is also the setting for The Mayakoba Golf Classic tournament and part of the famous PGA Tour.

All the hotels at this eco-sensitive tourist development are connected by 6 miles of freshwater lagoons that lead to a white sand beach with crystal clear waters on the Caribbean Sea. Guests are transported in boats via canals made exclusively for the resort, which have led to Mayakoba being known as "the Venice of the Yucatan." For more information, please visit www.Mayakoba.com

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