"Follow the Frog" during Rainforest Alliance Week

September 19, 2011

Whether it’s a cup of coffee, a bunch of bananas or a ream of paper, our everyday shopping incidentals potentially wield enormous impacts, particularly on the environment and workers, their families and communities around the world. To let consumers know how they can support healthy farms and forestlands, the Rainforest Alliance launched a week-long social media campaign, September 19 through 23, and we’re encouraging individuals and businesses to participate by taking even one small step toward a more sustainable lifestyle.

Here are three simple ways consumers can get involved:

1.   Follow the Frog

You have the power to support a healthier planet. Learn why your consumer choices matter -- watch the “Follow the Frog” video then share it with family and friends! Follow @RnfrstAlliance on Twitter and “like” the Rainforest Alliance on Facebook to get the latest environmental news and tips for a sustainable life.

Why this matters: Agriculture and livestock are responsible for 70 percent of global deforestation. By choosing products that bear the Rainforest Alliance Certified™ seal, you’re supporting farms and forestlands that curb deforestation and provide habitat for wildlife, while protecting the rights and well being of workers and their communities.

2.   Shop the Frog

When shopping, look for the Rainforest Alliance’s little green frog on everyday items like coffee, tea, chocolate, fruit, flowers, paper and furniture. And when planning a vacation, use SustainableTrip.org to find hotels, lodges and tour operators in Latin America and the Caribbean that are good neighbors to the community and the environment.

Why this matters: The Rainforest Alliance Certified™ seal and the Rainforest Alliance Verified™ mark are your assurance that goods and services were produced according to strict standards for environmental, social and economic sustainability. When you choose goods stamped with the little green frog seal, you’re rewarding communities for their commitments to sustainability and investing in their futures.

3.   Spread the Word

Tell your friends and family how easy it is to support a sustainable future! Share the “Follow the Frog” video with friends, look for the Rainforest Alliance Certified seal in stores, post photos of your favorite seal-bearing products on the Rainforest Alliance Facebook page, write your own blog about why you choose certified… get creative!

Why this matters: Small actions lead to big change. If everyone takes just one small step to adopt a more sustainable lifestyle, we can collectively make a huge impact, protecting our planet’s precious resources for generations to come.

Search form