Transforming Land-Use Practices, Business Practices and Consumer Behavior

Of all human activities, farming and forestry have the greatest impact on land and water, and of all industries, tourism is easily the largest. By focusing on these three sectors, the Rainforest Alliance is moving the global market toward sustainability, helping to ensure that travel and the production of food and forest products do not compromise the long-term health of the planet but foster economic and social improvement and the conservation of natural resources.

by Rainforest Alliance (2009)
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