The Rainforest Alliance is a leader in the movement to build a truly ethical global market—one that sees farmworkers and companies, wildlife and foresters, and communities and consumers as part of an interconnected whole.
Tourism is an enormous and widespread industry. It is found all over the world, so its impacts, social, economic, and environmental, are also worldwide. These impacts can be positive, doing good, or negative, doing harm.
by Center for Ecotouirsm and Sustainable Development, Rainforest Alliance, The International Ecotourism Society (2015)