©Evan Bowen-Jones

We all love a good pumpkin spice treat for fall.

But did you know it takes a global journey for spices like cinnamon to make it to your cafe?

Explore why rainforests matter
cinnamon farmer

This is a cinnamon farm in Kerinci, Indonesia—one of the world’s largest rainforests.

This region is:

  • An important center for global cinnamon production
  • One of the last habitats for the critically endangered Sumatran tiger

About cinnamon:

  • Harvested once every 10-15 years
  • Most producers see 2-3 harvests in their lifetime
  • After 8 years, the tree’s thin bark naturally curls into “cinnamon sticks” we buy in stores
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cinnamon farmers

We’re working with Cassia co-op, an Indonesian cinnamon exporter, to certify 268 cinnamon farms.

To address the ongoing demand for cinnamon and protect the Sumatran tiger’s habitat:

  • All Rainforest Alliance Certified™ farms sell their cinnamon to Cassia Co-op via 1 collector
  • Cassia Co-op pays the harvesters premium prices and cuts down on middle men
  • Every farmer’s plot of land is carefully mapped in clusters, forming wildlife corridors to protect Sumatran tiger habitat
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cinnamon farmers

So the next time you order that pumpkin spice latte, think about how we’re working to help people, animals and forests thrive in harmony. This is just one piece of the puzzle in our work to protect rainforests.

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