New Year Thanks for a Wonderful Year We can't deny that 2009 was a truly taxing year. Like many non-governmental organizations, we faced unprecedented challenges and unexpected financial constraints -- largely the results of a global recession. But we also found ourselves with a new opportunity: the chance to demonstrate the resilience of sustainable business and communicate the social, environmental and economic rewards of real investments in sustainability. Slideshow Take a photo tour of this year's highlights. Looking Ahead to a Promising 2010 How did the Rainforest Alliance manage to grow and flourish in 2009? According to president Tensie Whelan, it's because "we have a unique model that is providing people with the tools they need to deal with the new resource-constrained realities of the 21st century." As she explains, "we're helping hoteliers, farmers and foresters to become more efficient, be better businesspeople, conserve water, protect wildlife and take better care of their employees and their communities." Read Tensie's reflections on 2009 and hopes for the Rainforest Alliance in the upcoming year. More News Under the Canopy The Hidden Cost of Wood Products Listed at less than US$200 by a discount Web site, a bureau can seem like a bargain too great to pass up. That is until you consider the true cost of that piece of furniture -- the community, the forest and the ecosystem affected by its production. How can you ensure that you're buying paper, furniture and building materials that are harvested in a way that's beneficial to people, wildlife and the planet? For starters, you can purchase goods exclusively from companies that are working to verify the legal status of the wood they source. Learn how you can support legal and sustainable wood every day. What's Your Green Resolution? Whether you intend to drive less, kick your disposable water bottle habit or volunteer for a green charity, we want to hear about your goals for the New Year. Visit our Facebook page to share your resolutions and see what others are doing to make 2010 the Year of Green.
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.
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