The Canopy: Your Monthly Rainforest Alliance Update
FEBRUARY 2011 | BECOME A MEMBER
GREEN ON THE GROUND:

Transforming Tourism, Maintaining Traditions. For communities in the Ecuadorian province of Chimborazo, sustainable tourism is providing a vital source of income and an incentive to maintain deeply rooted traditions. Eco-curious adventurers can now experience the region’s riches without damaging the environment.

Once-endangered vicuñas inhabit the Chimborazo region.
NEW COLLABORATIONS:

Certified Coffee Takes Off. Thanks to American Airlines’ commitment to serve 100 percent Rainforest Alliance Certified™ coffee onboard its flights, coffee drinkers can taste sustainability at any altitude.

American Airlines serves 100% Rainforest Alliance Certified(TM) Coffee River through a Forest AN ECO-FRIENDLY ESCAPE

Planning your winter getaway? Travelers looking for sustainable vacation options in Latin America and the Caribbean can find them at SustainableTrip.org, an online search tool developed by the Rainforest Alliance. Every hotel, tour operator and business listed on the site has been certified by a third-party sustainable tourism certification program, verified by the Rainforest Alliance or recommended by a reputable organization.

FROM THE EXPERT:

Q&A with Ingrid Ayub, Tourism Assessor. When the Rainforest Alliance's tourism team needs an experienced trainer to help a hotel or tour operator get on the path to sustainability, one of their first calls is to long-time consultant Ingrid Ayub.

Ingrid Ayub, Tourism Assessor for the Rainforest Alliance

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods
by transforming land-use practices, business practices and consumer behavior.

©2011 Rainforest Alliance

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