
	september 2012 \| Become a Member

How NOT to Save the Rainforest

By now, we hope you've seen our laugh-out-loud funny Follow the Frog Week video, written and directed by Max Joseph. The Los Angeles-based filmmaker, who has screened films at Sundance, Telluride and SXSW, is the man behind award-winning commercials for Saab, Toms and other major brands. The video went viral and reached 71,000 views in just over one week.


	25 Years of Impacts How has the Rainforest Alliance's work transformed the agriculture, tourism and forestry industries? How are communities benefitting from our efforts to build a safe, secure and sustainable future for workers and their families? Find out in our 25th anniversary impact report, Protecting Our Planet: Redesigning Land-Use and Business Practices						Enter Our College Video Challenge College students, here is your chance to win cool, sustainable prizes. Grab your video camera or smartphone and document what you're doing on campus that is "So Practical, It's Radical!" We want your stories about radically practical change, from starting a recycling program and planting a school garden to greening the theater program and investigating campus food sourcing policies. Prizes include a Renovo hardwood bicycle, tickets to Wicked on Broadway and a Grow Anthology longboard! All submissions are due by October 28.



	Highlights from Follow the Frog Week From New York City to London, our friends and fans gathered for an assortment of inspiring events and promotions to celebrate our 2nd annual Follow the Frog Week. Here's a roundup of the festivities and a short list of celebrities who followed the frog last week.

	The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.
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