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The Rainforest Alliance is helping to arrest the major drivers of deforestation by ensuring that millions of acres of working forests, farms, ranchlands and hotel properties are managed according to rigorous sustainability standards. And by linking those businesses to conscientious consumers, who identify their goods and services through the Rainforest Alliance Certified™ seal and Rainforest Alliance Verified™ mark, we demonstrate that sustainable practices can help businesses thrive in the modern economy.