Study of the Commercialization Chain and Market Opportunities for Eco- and Sustainable Tourism
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The Rainforest Alliance has completed an in-depth study of the tourism supply chain to help Central American tourism entrepreneurs better reach their key markets and clients. The report on the study, the Study of the Commercialization Chain and Market Opportunities for Eco and Sustainable Tourism, includes the following information and more:
- Details about tourism consumers in the seven most important outbound markets for Central America -- the United States, Canada, Germany, Italy, Spain, France and England -- including specific factors that influence travel destination choices and the booking process;
- A database with contact information for relevant links within the commercialization chain, such as outbound operators, travel media, international travel fairs, industry associations and government institutions;
- Strategies to help sustainable tourism businesses better position themselves within the marketplace;
- Summaries of what hotel owners are doing to meet sustainable tourism goals and their perceptions of what kind of technical assistance is most needed; and
- Recommendations on how tourism entrepreneurs can capitalize on the opportunities presented by global tourism trends.
View the report (PDF - 633 KB) or the executive summary (PDF - 319 KB).
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