Consumer Awareness: Our Impacts

While we are proud of our achievements on farms, in forests and among tourism businesses, in order for our work to be truly sustainable, we must earn and maintain the support of consumers. The Rainforest Alliance Certified™ seal and Rainforest Alliance Verified™ mark, both of which bear our signature green frog, were developed with the express purpose of building a thriving market for forest-friendly products and services. These marks signal that a product or service has met rigorous environmental, social and economic standards, providing consumers with a trustworthy tool for supporting responsible businesses.

Via our various websites, social networks, media coverage and ongoing collaborations with our NGO partners and sustainable businesses, we have cultivated public awareness of our frog seal and what it represents. As a result, people increasingly view this little amphibian as a symbol of sustainability -- one that is helping to build a powerful global community of conscientious consumers.

Following the Frog on the Internet and Via Social Media

The Rainforest Alliance employs the most current and dynamic tools at our disposal to engage the public in our mission. This website, which is available in five languages, received more than 1.6 million total visits from August 2011 to August 2012, including more than 1.2 million unique visitors and more than 5.3 million page views.

In 2010, we launched www.sustainabletrip.org to provide travelers with a comprehensive listing of sustainable tourism destinations in Latin America and the Caribbean. The site currently features more than 300 tourism enterprises that are verified by the Rainforest Alliance, certified by an approved third-party certification program or recommended by reputable organizations. Since its launch, the site has generated about 13,000 leads for these businesses.

We also interact with people all over the world using various social-networking tools, both general and targeted in theme, with the latter focusing on topics such as coffee, travel, rainforest photography and specific geographic regions. As of July 2014, we have earned more than 224,000 Facebook likes and more than 91,000 Twitter followers for our various accounts.

The Economic Benefits of Our Work: