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Consumer Awareness: Our Impacts

While we are proud of our achievements on farms, in forests and among tourism businesses, in order for our work to be truly sustainable, we must earn and maintain the support of consumers. The Rainforest Alliance Certified™ seal and Rainforest Alliance Verified™ mark, both of which bear our signature green frog, were developed with the express purpose of building a thriving market for forest-friendly products and services. These marks signal that a product or service has met rigorous environmental, social and economic standards, providing consumers with a trustworthy tool for supporting responsible businesses.

Via our various websites, social networks, media coverage and ongoing collaborations with our NGO partners and sustainable businesses, we have cultivated public awareness of our frog seal and what it represents. As a result, people increasingly view this little amphibian as a symbol of sustainability -- one that is helping to build a powerful global community of conscientious consumers.

Following the Frog on the Internet and Via Social Media

The Rainforest Alliance employs the most current and dynamic tools at our disposal to engage the public in our mission. This website, which is available in six languages, received more than 7.2 million total visits from August 2011 to May 2015, including more than 22.7 million page views.

We also interact with people all over the world using various social-networking tools, both general and targeted in theme, with the latter focusing on topics such as coffee, travel, rainforest photography and specific geographic regions. As of May 2015, we have earned more than 319,000 Facebook likes and more than 129,000 Twitter followers for our various accounts.

The Economic Benefits of Our Work:

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