To satisfy the ever-increasing global demand for commodities, manufactured goods and travel, we must make sure that the lands that support these industries are well-managed, so that consumption does not come at the expense of ecosystems and wildlife, or the rights and dignity of workers and their families. Since 1987, the Rainforest Alliance has worked tirelessly to shepherd extractive and land-intensive industries toward a new model of sustainability; one that couples profit with functioning ecosystems, clean water, naturally rich soils, safe and comfortable working and living conditions, healthy families and communities. Farms, ranches, forestry operations and travel businesses that adopt rigorous standards for sustainability are rewarded by conscientious consumers, who seek out their products in the marketplace. Where policy initiatives fail, our approach works. The result? Better lands, better lives, better livelihoods.