Rainforest Alliance

Tourism and Water: Protecting Our Common Future

Tourism and Water, the theme of World Tourism Day 2013, is an important reminder that travelers and tourism businesses alike must safeguard the planet's rivers, lakes and oceans.

Some of the Earth’s most popular destinations are located near vulnerable rivers, lakes and oceans within precious ecosystems. Heavy tourism visitation to these regions can lead to water pollution, soil degradation and water scarcity.

Here at the Rainforest Alliance, we believe one of the most important elements of planning a trip is minimizing the environmental impact of your journey, particularly its water resources. By choosing Rainforest Alliance Verified™ hotels—those that prioritize the protection of streams, oceans, rivers and other waterways—and following our tips for a water-friendly vacation, you can reduce your impact on the land for future generations.

Hotels that earn the Rainforest Alliance Verified mark have participated in our training programs and use methods to conserve water and protect water quality, reduce energy use, protect forests and wildlife, and improve the well-being of workers and surrounding communities.

P.S. In honor of World Tourism Day 2013, some Rainforest Alliance Verified businesses have created special water-friendly vacation itineraries. Explore the options and plan your next getaway today »