We’re not here to pile on more bad news. You already know about climate change. Environmental destruction. Endangered species. Global poverty. Worker abuses.
Instead, we have happy news to share: A vibrant movement has been sweeping the globe, one fueled by optimism, pragmatism, and a recognition of our interconnectedness. Sustainable farming. Urban farming. Recycling. Upcycling. Community forest management. Locavorism. And of course, our perennial favorite: a growing dedication to sustainably sourced and ethically produced goods.
The Rainforest Alliance has been at the forefront of this movement since our founding in 1987. We’ve worked with a kaleidoscopic array of partners to tackle the problems of our most valuable (and vulnerable) ecosystems and communities. We call ourselves an “alliance” because we believe that in this highly interconnected world economy, the first step on the road to a better tomorrow is innovative collaboration—between farmers and companies, tourists and hoteliers, governments, and indigenous community forest managers…between people and the planet.
Our efforts are paying off. Today, hundreds of thousands of people who make their living from the land are upholding the rigorous environmental criteria required for Rainforest Alliance certification. Cocoa growers in Côte d’Ivoire, coffee farmers in Vietnam, community forest managers in the Amazon, hoteliers across Mexico’s Yucatán peninsula, and legions of others all over the world are working to conserve forests and waterways, protect the well-being of workers and their families, support local economic opportunities, and fight climate change.
Yet our work doesn’t stop at the environment: the well-being of the people who depend on the land for survival is central to our mission. By now, millions of people—farmers, foresters, and tourism operators around the world and their families—have benefited from the Rainforest Alliance’s efforts to protect workers and support local communities. Like the children in Colombia, who now have parks to play in and books to read thanks to a nearby Rainforest Alliance CertifiedTM flower farm. And Vida Tsatso Boaful, a cocoa farmer in Ghana whose kids are now in school.
We’re proud of what we’ve accomplished so far. But as an alliance, we are well aware that we haven’t done it alone. We’re honored to work with partners throughout the supply chain—from farmers and foresters to companies and increasingly conscientious consumers around the world—who share our vision of healthy landscapes and thriving communities.
And we’re honored to partner with you. It’s not just because you choose products with our green frog seal. It’s all that you do, from recycling and reducing consumption to educating your friends and kids about big issues and small actions—in short, it’s that you live mindfully and are willing to engage with these issues.
There are so many of us now that sometimes we wonder if we aren’t in the middle of a sea change—a moment that historians will some day look back on and say, that’s when it all turned around.
We believe that’s exactly what’s going to happen. We begin by inviting you to follow the frog to a better tomorrow.