Our Follow the Frog campaign is a unique opportunity for showing the impact and added value of your work with the Rainforest Alliance. Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability. A perfect way to build brand awareness and value and increase loyalty.
By joining in the online conversation during the Follow The Frog campaign you can benefit from social media’s algorithms and share in the reach of the other participating companies and influencers as well.
We support your social media outreach
Difficult and time consuming? Not at all! We’re here to support you with ideas and materials to tell your story. Read on for how to create best value and reach and how we can support you.
- Use the suggestions and sample messages below or create your own in your brand voice. Want more ideas or tips on how to talk about your work with the Rainforest Alliance ? Check our messaging templates.
- Use our Follow the Frog communication toolkit with digital creative assets in multiple languages and ready-to-use messaging about the Rainforest Alliance, our green frog seal and Follow the Frog. Add one of our downloadables to make for an engaging and informative post.
- Be sure to tag our accounts and use #FollowTheFrog in all your posts.
- The Rainforest Alliance team will also share, retweet and like your posts. Our LinkedIn community hashtags are #RainforestAlliance, #ClimateChange, and #SustainableAgriculture—use these and we’ll be able to engage with your posts on Linkedin, too.
Here is where you can find us:
- Facebook/ YouTube/ LinkedIn: Rainforest Alliance
- Twitter Global: @RnfrstAlliance
- Instagram: @RainforestAlliance