Get Ready to Follow the Frog!

We’ve merged with UTZ, and we’re ready to make this year’s #FollowtheFrog campaign bigger and better than ever! To do so, we have moved the campaign to take place September 10-24, 2018. You can subscribe for updates in the box to the right of this page, and, as always, reach out to your Rainforest Alliance contact for more information. For questions or details on how to get involved, connect with Debbie Rutstein of the Marketing & Communications team at

The Follow the Frog campaign provides a platform for you to engage consumers, employees and other stakeholders, such as distributors or B2B customers, while spotlighting your products and initiatives that drive sustainability.

For ideas and inspiration, see some of the activations and impacts of the 2017 campaign in this presentation.

Participate in all or any part of the two-week promotional program highlighting your company’s commitment to sustainability and support for the Rainforest Alliance. Below you will find some quick overviews in the form of a one-page PDF, and a three-slide PowerPoint, to help engage the rest of your team. Flip through the different subsections by clicking the tabs in the left-hand columns to find additional materials, including downloadable graphics, messaging toolkits, and more in depth blogs.

Follow the Frog Campaign Overview

Three-slide Powerpoint
Overview of Follow the Frog Campaign

Follow the Frog Campaign Overview

One-page PDF
Overview of Follow the Frog Campaign

What will the Follow the Frog campaign deliver?

  • Engage with customers, employees and stakeholders on the issue of sustainability – a key driver in brand choice and purchase decision.
  • Raise the profile of your products carrying the Rainforest Alliance Certified™ seal.
  • Highlight your company’s work with the Rainforest Alliance and the commitment to sustainability and to helping planet and people prosper together.

What will you get?

  • A toolkit of messages and materials that can be used turnkey or customized for your brand.
  • Active support on Rainforest Alliance vehicles – website, blogs, Facebook, Twitter, Instagram, videos, slide shows, and online events — to promote our shared mission and highlight collaborating companies like yours that have made a commitment to sustainability.
  • Benefit of a direct-to-consumer activation program executed by the Rainforest Alliance to engage citizens in Follow the Frog.

What do you need to do?

Mark your calendars and add Follow the Frog to your marketing and communication plans.

Contact our team at to discuss how you can participate, and sign up for updates in the box to the right.

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