Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands that work with the Rainforest Alliance. The annual campaign is designed to build brand awareness and value and increase loyalty. How? By engaging your consumers, employees and other stakeholders around your sustainability commitments and impacts, especially products that carry the “green frog” seal.
Follow the Frog is here for 2019! This year’s campaign will take place from September 22-28. We invite you to join us during all or part of our week-long promotional program. It is simple and free to participate!
To get involved, or to discuss any questions you may have, reach out to your regular Rainforest Alliance contact, or get in touch with the marketing team at firstname.lastname@example.org. We’d love to know you are participating and discuss ideas and activations that would resonate with your brand and audience. You can also subscribe for updates in the box to the right of this page.
Why Follow the Frog?
- Engage with customers, consumers, employees and other stakeholders on the topic of sustainability – a key driver in brand choice and purchase decision.
- Show your customers the impact and added value of your work with the Rainforest Alliance, and your products carrying the Rainforest Alliance Certified™ seal.
- Benefit from our own consumer targeted digital activation program. Follow The Frog 2018’s Instagram Sustainability Giveaway alone reached millions of consumers globally, in part by engaging targeted influencers to reach aspirational millennials with an authentic voice they know and can trust.
How can you participate?
However you want! Partnering companies choose to do many different activities to highlight their work with the Rainforest Alliance—from engaging in social media to in-store and promotional events, media outreach to employee education. These are some examples:
- Engage in social media across portals, tagging the Rainforest Alliance and using the hashtag #FollowTheFrog
- Use our downloadable materials online, in-store or in the office – or create your own
- Create videos, GIFs, or other engaging content
- Host an event for customers, employees or distributors
- Offer a special promotion, contest, or giveaway
- Undertake media and PR outreach, blogs or articles
- Organize engaging educational activities for your employees
What will you get?
- Downloadable graphics for print or online use (need another language? Let us know!)
- Toolkits with ready to use materials and inspiration: social media, events and promotions, and employee engagement.
- Active support from the Rainforest Alliance Marketing team in launching your company’s activation
- Access to followers on Rainforest Alliance communications channels
- Lighten your footprint with the #FollowTheFrog Instagram Giveaway! A digital consumer activation and contest to engage consumers in a fun and exciting way. Monday through Friday, Sept. 23–27, we will post inspiring and educational content to our Instagram page, encouraging our followers to lighten their environmental footprint with us by choosing certified products and taking everyday actions to be more sustainable. Followers will be encouraged to look for the Rainforest Alliance Certified™ seal, and invited to learn more about the story behind “little green frog” on their favorite products—including yours. If you would like to get involved by donating certified product to giveaway please let us know by September 9, 2019 here.
Ready? Here are the next steps
- Mark your calendars and add Follow the Frog to your marketing and communication plans.
- Contact our team at email@example.com to discuss how you can participate. You can also sign up for updates in the subscribe box on the right of this page.
- Utilize the short Follow the Frog overview to help engage the rest of your team.
We look forward to making Follow the Frog 2019 a great success together!