Our annual Follow the Frog campaign is a customizable, B2B and B2C marketing opportunity, helping you drive brand awareness, increase sales, and build brand loyalty by engaging customers, employees, distributors and other stakeholders around company-wide sustainability commitments.
Our 2019 campaign will take place September 22-28. We invite you to join us during all or part of our week-long promotional program. To get involved, or to discuss any questions you may have, reach out to your regular Rainforest Alliance contact, or connect with the Marketing team at email@example.com. You can also subscribe for updates in the box to the right of this page.
Why Follow the Frog?
- Engage with customers, employees and stakeholders on the issue of sustainability – a key driver in brand choice and purchase decision.
- Demonstrate to your customers the impact and added value of your work with the Rainforest Alliance, and your products carrying the Rainforest Alliance Certified™ seal.
- Reap the benefits of our own direct-to-consumer digital activation program. Follow The Frog 2018’s Instagram Sustainability Giveaway alone reached millions of consumers globally, in part engaging targeted influencers to reach aspirational millennials with an authentic voice they know and can trust.
How Can You Participate?
However you want! Some examples include:
- Engage in social media across portals, tagging the Rainforest Alliance and using the hashtag #FollowTheFrog
- Utilize a portfolio of downloadable materials online, in store or in the office – or create your own
- Create videos, GIFs, or other engaging content
- Host an event for customers, employees or distributors
- Offer a special promotion, contest, or giveaway
- Undertake media and PR outreach, blogs or articles
- Provide engaging educational staff and employees activities
What Will You Get?
- Downloadable graphics for print or online use
- Toolkits with ready to use materials and inspiration: social media, events and promotions, and employee engagement.
- Active support from the Rainforest Alliance Marketing team in launching your company’s activation
- Access to followers on Rainforest Alliance communications channels
What Do You Need to Do?
- Mark your calendars and add Follow the Frog to your marketing and communication plans.
- Contact our team at firstname.lastname@example.org to discuss how you can participate. You can also sign up for updates in the subscribe box on the right of this page.
- Utilize the short PowerPoint overview to help engage the rest of your team.