Using Our Logo and Seal
The Rainforest Alliance family of marks includes two distinct icons, which represent different relationships with our organization. In each case, a company or operation must meet specific criteria, have a signed agreement with the Rainforest Alliance, and use our marks as defined in our Use of Marks Rules and Guidelines. In all cases, use of […]
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Topics: Marketing sustainability
Bringing Your Story to Life: Marketing Examples from Partner Companies
See how other businesses have leveraged the Rainforest Alliance Certified™ seal: Costa Coffee UK Together with the Rainforest Alliance, Costa Coffee developed this B2B info pack to engage their European colleagues who want to know more about the Rainforest Alliance. A great example of how partner companies can use our marketing content and materials. View […]
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Topics: Marketing sustainability
Our New Certification Program – What to Expect
In June 2020, the Rainforest Alliance will take the first step towards “reimagining certification” with the publication of its 2020 Certification Program. We’ve been working on this new program, including a new standard for agricultural products and their supply chains, since 2018, when the Rainforest Alliance and UTZ merged.
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Rainforest Alliance Messaging Templates
Knowing how to talk about the Rainforest Alliance and your sustainability commitments is essential so that your stakeholders understand the hard work you are doing to make a difference. Here you’ll find messaging templates for a wide variety of key messages, which you can use for your promotional materials or product packaging.
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How to Talk About the Rainforest Alliance
We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.
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Measures to Strengthen the Cocoa Sector
After a two-year comprehensive analysis on the necessary evolution of certification, we have developed a set of ambitious and pragmatic approaches, fortified by advanced monitoring techniques, to improve our cocoa certification program.
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Topics: CocoaInnovating Certification