Measures to Strengthen the Cocoa Sector
After a two-year comprehensive analysis on the necessary evolution of certification, we have developed a set of ambitious and pragmatic approaches, fortified by advanced monitoring techniques, to improve our cocoa certification program.
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3 Ways Sustainable Supply Chains Can Build Better Business in a Post-COVID World
The COVID-19 pandemic has shaken the world in profound and unexpected ways. The livelihoods of millions of farmers and workers have suffered, normal business has been disrupted, and the impacts continue to rise as the virus shifts to new regions. Sustainability certifications are a proven way to improve supply chains' economic and environmental performance.
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Timelines for Transitioning to the 2020 Certification Program
With the publication of our 2020 Certification Program, we have reached one of our key milestones in our journey towards reimagining certification. The program’s publication is followed by a carefully planned roll-out phase to help all stakeholders learn about the new standard and systems. The 2020 Sustainable Agricultural Standard consists of two components: Farm Requirements: […]
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Cause Marketing Relationship Guidelines
Thank you for your interest in collaborating with the Rainforest Alliance on a cause marketing relationship. Funds raised through cause marketing promotions provide critical support for our work to ensure millions of acres of working forests, farms, ranchlands and hotel properties are managed according to rigorous social and environmental standards. Below are guidelines for the […]
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Topics: Marketing sustainability
Our New Certification Program – What to Expect
In June 2020, the Rainforest Alliance will take the first step towards “reimagining certification” with the publication of its 2020 Certification Program. We’ve been working on this new program, including a new standard for agricultural products and their supply chains, since 2018, when the Rainforest Alliance and UTZ merged.
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The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
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