Our New Certification Program – What to Expect
In June 2020, the Rainforest Alliance will take the first step towards “reimagining certification” with the publication of its 2020 Certification Program. We’ve been working on this new program, including a new standard for agricultural products and their supply chains, since 2018, when the Rainforest Alliance and UTZ merged.
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Measures to Strengthen the Cocoa Sector
After a two-year comprehensive analysis on the necessary evolution of certification, we have developed a set of ambitious and pragmatic approaches, fortified by advanced monitoring techniques, to improve our cocoa certification program.
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Topics: CocoaInnovating Certification
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
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Mutual Recognition Program
From July 1 2020, the Rainforest Alliance will expand full mutual recognition to coffee, vanilla and herbal infusions (including rooibos), adding to the cocoa, tea and hazelnut mutual recognition launched in July 2019. This means that companies at the end of the supply chain for these crops will be able to source Rainforest Alliance Certified™ […]
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Rainforest Alliance Standards Committee
The Rainforest Alliance Standards Committee is responsible for discussing, weighing, and deciding on the feedback received during the multi-stakeholder consultations, and for approving draft versions of standards. The Standards Committee may also advise on standards-related documents, and on related strategic topics. The Standards Committee consists of a minimum of 10, up to a maximum of […]
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Topics: Sustainable Farming
2020 Rainforest Alliance Certification Program
In January 2018, the Rainforest Alliance merged with UTZ to have greater impact and be a better partner to the many stakeholders we work with. We are currently developing a new 2020 Certification Program, including new farm and chain of custody standards. We will publish the new program in June 2020 with audits becoming mandatory […]
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