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Home » Help Center » How-to Guide

How-to Guide

An archive of the how-to guides available on the Rainforest Alliance website.

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How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Our new seal is a bold mark of change, a symbol for continuous progress, and a representation of our Alliance of companies and farmers that never stops getting better. Below you will find tips, guidance and resources for clear and effective communication. [Read more...]

Published on January 4, 2021

Topics: Marketing sustainabilityPartner companiesSocial mediaSustainability labels

How To Get Training from the Rainforest Alliance

Following the publication of the key documents of our 2020 Certification Program the Rainforest Alliance is launching activities to support producers and businesses to implement the new system. The 2020 Sustainable Agriculture Standard includes Farm and Supply Chain Requirements, as well as rules on assurance and new technology systems. We are developing a training program to ensure a smooth transition process for farm and supply chain certificate […]
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Published on October 5, 2020

Topics: Farm certificationSupply Chain Certification

How to Transition to the 2020 Certification Program

This Transition Tool provides the processes for certificate holders of the 2015 UTZ Certification Program and/or 2017 Rainforest Alliance Certification Program wishing to be certified under the our new 2020 Certification Program. [Read more...]

Published on August 31, 2020

Topics: 2015 Chain of Custody Standard2017 Sustainable Agriculture Standard2020 Certification ProgramReimagining Certification

Rainforest Alliance Messaging Templates

Knowing how to talk about the Rainforest Alliance and your sustainability commitments is essential so that your stakeholders understand the hard work you are doing to make a difference. Here you’ll find messaging templates for a wide variety of key messages, which you can use for your promotional materials or product packaging. [Read more...]

Published on August 24, 2020

Topics: CredibilityMarketing sustainabilityPartner companiesSustainability labels

How-to Guide

How to Complete a CRA Renewal

This document is a step by step guide designed to walk supply chain actors from start to finish through the Chain of Custody Risk Assessment (CRA) Renewal process on our Marketplace portal.
View: How to Complete a CRA Renewal

Published on August 21, 2020
Available in: English

Topics: Responsible sourcing

Raising Awareness Online

Online channels are an efficient and cost-effective way to communicate your sustainability success stories to a broad, engaged audience. Here are a few suggestions for how you can raise awareness online about your work with the Rainforest Alliance, and commitment to sustainability, through your web-based channels. [Read more...]

Published on April 6, 2020

Topics: Marketing sustainability

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