How To Get Training from the Rainforest Alliance
The Rainforest Alliance has published the key documents of its 2020 Certification Program. The 2020 Sustainable Agriculture Standard includes Farm and Supply Chain Requirements. From September 2020 onwards, we will start the certification program’s roll-out, when we will inform all stakeholders about the principles and requirements of the Sustainable Agriculture Standard. As an integral part of […]
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Raising Awareness Online
Online channels are an efficient and cost-effective way to communicate your sustainability success stories to a broad, engaged audience. Here are a few suggestions for how you can raise awareness online about your work with the Rainforest Alliance, and commitment to sustainability, through your web-based channels.
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Topics: Marketing sustainability
Using Our Logo and Seal
The Rainforest Alliance family of marks includes two distinct icons, which represent different relationships with our organization. In each case, a company or operation must meet specific (certification) criteria, have a signed agreement with the Rainforest Alliance, and use our marks as defined in our Use of Marks Rules and Guidelines. In all cases, use […]
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Topics: Marketing sustainability
Bringing Your Story to Life: Marketing Examples from Partner Companies
See how other businesses have leveraged the Rainforest Alliance Certified™ seal: Costa Coffee UK Together with the Rainforest Alliance, Costa Coffee developed this B2B info pack to engage their European colleagues who want to know more about the Rainforest Alliance. A great example of how partner companies can use our marketing content and materials. View […]
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Topics: Marketing sustainability
Rainforest Alliance Messaging Templates
Knowing how to talk about the Rainforest Alliance and your sustainability commitments is essential so that your stakeholders understand the hard work you are doing to make a difference. Here you’ll find messaging templates for a wide variety of key messages, which you can use for your promotional materials or product packaging.
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How to Talk About the Rainforest Alliance
We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.
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