You’ve done the hard work of sourcing your products more sustainably, now it is time to tell the world about it! We discuss why and how to tell your story with us, and how we are helping spread the word with our own engagement strategies. You can find the recording of this webinar here.
How The Rainforest Alliance Can Help Tell Your Sustainability Story – webinar slides
Topics: Marketing sustainability
Including an introduction to the concept of mass balance, explanation of the origin matching rules, and how to make credible claims on products and materials. With links to useful (communication)
An Overview of Our Mass Balance Approach – Webinar Slides
This toolkit provides partnering companies with information about our 2020 Follow The Frog B2B & B2C campaign and digital campaign assets in six languages. These assets can be used during Follow The Frog in September 2020, when launching the new Rainforest Alliance certification seal on your products, or in your communication about the Rainforest Alliance […]
Follow The Frog 2020 Toolkit
Topics: Follow the Frog
A messaging framework and building blocks for consumer communication around the new seal. Topics include what the new seal stands for, the meaning of the frog, and how all marks with the Rainforest Alliance family fit together. The support deck provides sample copy for off-pack use, digital assets, and other resources to support your communication. […]
New Seal Communication Support For Companies
An overview of all ready-to-use and customizable digital assets (available in EN, DE, ES, FR, PT, SE) for company communications about the new certification seal and Follow The Frog.
New Seal Digital Assets Overview