Follow the Frog with Us!
Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands that work with the Rainforest Alliance. The annual campaign is designed to build brand awareness and value and increase loyalty.
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Topics: Follow the Frog
How To Follow the Frog on Social Media
Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability.
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Topics: Follow the Frog
How to Plan a Follow the Frog Campaign
Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.
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Topics: Follow the Frog
Help Your Employees Follow the Frog
Did you know that employees are one of the most valuable ambassadors for sharing a company’s sustainability story? So it is really important to get your colleagues onboard and make sure they understand and embark on the sustainability journey you are all a part of. Follow the Frog is a great opportunity to inspire your […]
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#FollowTheFrog Is Almost Here
This year’s Follow the Frog campaign is getting close, taking place September 22-28. This unique marketing campaign will connect consumers and businesses selling products carrying the Rainforest Alliance Certified™ seal with the message of sustainability and the power of shared commitment and conscious everyday choices. If your brand has not already joined, there is still […]
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Three Reasons to #FollowTheFrog This September
Follow the Frog 2019, this year’s edition of our annual customizable marketing campaign is approaching. It is a great opportunity for Rainforest Alliance partner companies to shout about their commitment to sustainability, and their work with the Rainforest Alliance, thereby engaging stakeholders by taking them along on the journey. During this year’s campaign from September […]
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