Rainforest Alliance Messaging Templates
Knowing how to talk about the Rainforest Alliance and your sustainability commitments is essential so that your stakeholders understand the hard work you are doing to make a difference. Here you’ll find messaging templates for a wide variety of key messages, which you can use for your promotional materials or product packaging.
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Partnerships for Positive Change: The Next Chapter
The announcement in the UK that Nestlé’s two and four-finger KitKats will switch from Fairtrade to Rainforest Alliance certification has generated a lot of interest, including some questions. In addition to Nestlé’s FAQ, we would like to take a moment to address some of the issues raised.
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How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively
The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Our new seal is a bold mark of change, a symbol for continuous progress, and a representation of our Alliance of companies and farmers that never stops getting better. Below you will find tips, guidance and resources for clear and effective communication.
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The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
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German Retailers Committed to Achieving Living Income and Living Wage for Farmers and Workers
Seven German retailers, Aldi Nord, Aldi Sud, Lidl, dm, REWE, Kaufland, and Tegut set themselves the goal to work towards providing a living income and living wage for farmers and workers in their supply chains.
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One Year Report on ‘Project Guatemala’: How Women Make Strides in Sustainable Coffee Cultivation
The UTZ program, Lidl, and CARE partner on a two-year initiative called ‘Project Guatemala’, focusing on gender inclusiveness and women’s empowerment. Our aim is to make coffee production more sustainable while also improving the lives of the women who cultivate it. One year in, it’s time to report on the progress we’ve made.
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