Rainforest Alliance Messaging Templates
Knowing how to talk about the Rainforest Alliance and your sustainability commitments is essential so that your stakeholders understand the hard work you are doing to make a difference. Here you’ll find messaging templates for a wide variety of key messages, which you can use for your promotional materials or product packaging.
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The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
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German Retailers Committed to Achieving Living Income and Living Wage for Farmers and Workers
Seven German retailers, Aldi Nord, Aldi Sud, Lidl, dm, REWE, Kaufland, and Tegut set themselves the goal to work towards providing a living income and living wage for farmers and workers in their supply chains.
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One Year Report on ‘Project Guatemala’: How Women Make Strides in Sustainable Coffee Cultivation
The UTZ program, Lidl, and CARE partner on a two-year initiative called ‘Project Guatemala’, focusing on gender inclusiveness and women’s empowerment. Our aim is to make coffee production more sustainable while also improving the lives of the women who cultivate it. One year in, it’s time to report on the progress we’ve made.
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How to Get Approval to Use the Rainforest Alliance Certified Seal
As a business working with the Rainforest Alliance, you have the opportunity to promote your sustainability commitments by using and promoting our seal on your products. Use of all Rainforest Alliance marks must be submitted for review and approval through our Marketplace traceability and trademarks portal for companies selling Rainforest Alliance Certified™ agricultural crops. The following […]
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How Coles is Taking its Employees Along on its Sustainability Journey
Employees are one of the most important stakeholder groups for driving a company’s sustainability story. When employees feel that they are making a meaningful impact, identify with their organization’s mission and believe that it does good in the world, they are more motivated and energized to become passionate brand ambassadors. Coles, one of the leading retailers in […]
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