Announcing the Launch of Forest Allies, Our Coalition to Protect and Restore Forests
We have launched Forest Allies, our community of practice focused on protecting, restoring, and enabling responsible management of tropical forests. We invite companies to join our coalition to have a greater impact on forests within—and beyond—your supply chain.
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Amazon, World’s Leading Online Retailer, Now Highlights Rainforest Alliance Certified Products
Amazon has launched Climate Pledge Friendly, a new program that makes it easier for consumers to shop for sustainable products. If you currently have Rainforest Alliance Certified or UTZ certified products on the market, that means they are now more easily discoverable on Amazon.com.
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Rainforest Alliance Messaging Templates
Knowing how to talk about the Rainforest Alliance and your sustainability commitments is essential so that your stakeholders understand the hard work you are doing to make a difference. Here you’ll find messaging templates for a wide variety of key messages, which you can use for your promotional materials or product packaging.
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Partnerships for Positive Change: The Next Chapter
The announcement in the UK that Nestlé’s two and four-finger KitKats will switch from Fairtrade to Rainforest Alliance certification has generated a lot of interest, including some questions. In addition to Nestlé’s FAQ, we would like to take a moment to address some of the issues raised.
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How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively
The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Our new seal is a bold mark of change, a symbol for continuous progress, and a representation of our Alliance of companies and farmers that never stops getting better. Below you will find tips, guidance and resources for clear and effective communication.
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The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
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