How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively
The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Our new seal is a bold mark of change, a symbol for continuous progress, and a representation of our Alliance of companies and farmers that never stops getting better. Below you will find tips, guidance and resources for clear and effective communication.
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.