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Sustainability labels

An archive of information about sustainability labels available on the Rainforest Alliance website.

All resources for Sustainability labels


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How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Our new seal is a bold mark of change, a symbol for continuous progress, and a representation of our Alliance of companies and farmers that never stops getting better. Below you will find tips, guidance and resources for clear and effective communication. [Read more...]

Published on January 4, 2021

Topics: Marketing sustainabilityPartner companiesSocial mediaSustainability labels

Guides & manuals

Rainforest Alliance 2020 Labeling and Trademarks Policy

View: Rainforest Alliance 2020 Labeling and Trademarks Policy

Published on October 5, 2020
Available in: English, Japanese, Chinese (Simplified), Spanish, Portuguese

Topics: Assurance systemBinding documentsCocoaMarketing sustainabilitySustainability labels

Policies and rules

Appendix B: Herbs and Spices

As outlined in the Rainforest Alliance 2020 Labeling and Trademarks Policy, herbs/spices containing products can carry the Rainforest Alliance certification seal, if they contain at least the minimum
View: Appendix B: Herbs and Spices

Published on September 30, 2020
Available in: English

Topics: Assurance systemBinding documentsHerbs & SpicesMarketing sustainabilitySustainability labels

Rainforest Alliance Messaging Templates

Knowing how to talk about the Rainforest Alliance and your sustainability commitments is essential so that your stakeholders understand the hard work you are doing to make a difference. Here you’ll find messaging templates for a wide variety of key messages, which you can use for your promotional materials or product packaging. [Read more...]

Published on August 24, 2020

Topics: CredibilityMarketing sustainabilityPartner companiesSustainability labels

Guides & manuals

Trademarks & Labeling in Marketplace 2.0

Learn how to set up your organization profile and submit a label request in Marketplace.
View: Trademarks & Labeling in Marketplace 2.0

Published on August 19, 2020
Available in: English

Topics: MarketplaceSupply Chain CertificationSustainability labels

Toward a More Constructive and Honest Sustainability Debate

As the advocacy director at Rainforest Alliance, Emma Harbour spends a lot of time participating in discussions about how best to transform exploitative supply chains. Within these public conversations, she has also observed the unfortunate practice of spreading misinformation. A recent example can be found in Nestlé’s decision to change its sourcing for KitKat bars in the UK from Fairtrade to Rainforest Alliance, spurring a lively debate, but not all of it is based on facts. For this reason, she offers below clarifications and a few corrections of erroneous statements which can circulate when pitting certifications against one another. [Read more...]

Published on August 19, 2020 | by Emma Harbour

Topics: 2020 Certification ProgramLiving incomeResponsible sourcingSector transformationSustainability differentialSustainability labels

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