New Rainforest Alliance Seal Available for Companies in April/May
We are excited to announce that we will present our newly designed Rainforest Alliance certification seal to partner companies by April/May. It represents a sustainability journey of continuous improvement to reach our mission; creating a better future for people and nature by making responsible business the new normal.
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Timelines for new Rainforest Alliance seal use on cocoa products
By late April/early May, we will provide cocoa partner companies with the Rainforest Alliance’s new certification seal for product packaging, along with (technical) guidance and support documents. Below you find a time line for implementing the new seal and phasing out the current Rainforest Alliance Certified seal and UTZ label.
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Timelines for New Rainforest Alliance Seal Use on Coffee, Tea, Banana, Hazelnut, Flower, Fruit, Juice, Palm & Coconut Oil and Herbs & Spices Products
By late April/beginning of May, all our partner companies will receive the Rainforest Alliance’s new certification seal for product packaging, along with (technical) guidance and support documents. The new seal will replace the current Rainforest Alliance Certified™ seal and the UTZ label. Here’s a time line for implementation.
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Rainforest Alliance Messaging Templates
Knowing how to talk about the Rainforest Alliance and your sustainability commitments is essential so that your stakeholders understand the hard work you are doing to make a difference. Here you’ll find messaging templates for a wide variety of key messages, which you can use for your promotional materials or product packaging.
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How to Talk About the Rainforest Alliance
We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.
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The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
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