How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively
The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Our new seal is a bold mark of change, a symbol for continuous progress, and a representation of our Alliance of companies and farmers that never stops getting better. Below you will find tips, guidance and resources for clear and effective communication. [Read more...]
Policies and rules
Appendix B: Herbs and Spices
As outlined in the Rainforest Alliance 2020 Labeling and Trademarks Policy, herbs/spices containing products can carry the Rainforest Alliance certification seal, if they contain at least the minimum
View: Appendix B: Herbs and Spices
Rainforest Alliance Messaging Templates
Knowing how to talk about the Rainforest Alliance and your sustainability commitments is essential so that your stakeholders understand the hard work you are doing to make a difference. Here you’ll find messaging templates for a wide variety of key messages, which you can use for your promotional materials or product packaging. [Read more...]
Guides & manuals
Trademarks & Labeling in Marketplace 2.0
Learn how to set up your organization profile and submit a label request in Marketplace.
View: Trademarks & Labeling in Marketplace 2.0
Toward a More Constructive and Honest Sustainability Debate
As the advocacy director at Rainforest Alliance, Emma Harbour spends a lot of time participating in discussions about how best to transform exploitative supply chains. Within these public conversations, she has also observed the unfortunate practice of spreading misinformation. A recent example can be found in Nestlé’s decision to change its sourcing for KitKat bars in the UK from Fairtrade to Rainforest Alliance, spurring a lively debate, but not all of it is based on facts. For this reason, she offers below clarifications and a few corrections of erroneous statements which can circulate when pitting certifications against one another. [Read more...]