Sustainable Tourism Initiatives

Initiative for Conservation in the Andean Amazon

The Andean Amazon is home to an incredible wealth of biological and cultural diversity, much of it under threat from extractive activities, agricultural expansion, illegal harvesting and unsustainable tourism. In an effort to foster conservation in the region, which encompasses Ecuador, Peru, Colombia and Bolivia, the United States Agency for International Development launched the ambitious, long-term Initiative for the Conservation of the Andean Amazon (ICAA) in November of 2006.


Under the Initiative, the Rainforest Alliance, Asociación para la Investigación y Desarrollo Integral (AIDER, Peru), and Corporación de Gestión y Derecho Ambiental (ECOLEX, Ecuador) is collaborating with communities in the provinces of Sucumbíos and Napo in Ecuador, and in Cusco and Madre de Dios in Peru, to reduce the loss of biodiversity and improve community well-being.

Our joint efforts to minimize the loss of biological diversity driven by deforestation and land-use changes include:

  • Promoting adequate planning and the use of sustainable practices for managing the natural resources of the Ecuadorian and Peruvian Amazon.
  • Improving environmental governance, contributing to the implementation of collaborative natural resources management processes with key stakeholders.
  • Improving livelihoods, supporting the execution of activities related to forestry exploitation, agriculture, sustainable tourism and incentives for ecosystem services programs.

Tourism for Tomorrow Awards

Tourism for Tomorrow Awards

Tourism for Tomorrow is WTTC’s vision for the sustainable future of the travel and tourism sector, based on integrating the needs of "people, planet, and profits". Under WTTC stewardship, Tourism for Tomorrow Awards is an annual program aimed at recognizing examples of best practice in sustainability from travel and tourism across the world. Each year, we look to reward businesses and organizations whose commitments to sustainability and long-term vision have not only helped to shape international standards for environmentally- and socially-responsible tourism, but also have demonstrated how tourism can be a force for good. These businesses benefit local people, support cultural diversity, and advance biodiversity conservation, all within a viable and profitable business model. Over the years, we have recognized all types of businesses from small eco-lodges to large corporate organisations, which are developing a skilled workforce and using innovative solutions while stimulating consumer interest and understanding of sustainable tourism practice. Learn more about the Awards here.

Global Sustainable Tourism Council (GSTC)


The Global Sustainable Tourism Council (GSTC) is a global membership council that offers a common understanding of sustainable tourism and the adoption of universal sustainable tourism principles and criteria. The GSTC is currently active in all UNWTO regions, including Africa, the Americas, East Asia and the Pacific, South Asia, Europe and the Middle East, and brings together governments, UN bodies, research and academic institutions, social and environmental NGOs, certification programs, and others from distinct regions of the world, by providing global sustainable tourism guidelines and international accreditation to help protect the environment and support local communities.

Collaborating Tourism Associations

A number of organizations have signed an agreement with the Rainforest Alliance, formally announcing their commitment to the advancement of improving environmental, economic and sociocultural business practices in the tourism industry.
View the list of collaborating tourism associations »

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