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Renewable Energy (ERCHRE) Project - Baseline Study

The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. With headquarters in New York City, and offices worldwide, the Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers.

Project summary:

Empowering Rural Communities and Households with Renewable Energy is a four‐year project (July 2017‐June 2021) that seeks to catalyze a switch to efficient renewable energy within the tea farming communities in Muranga County through scaling up the use of biomass briquettes and solar technology. The project’s overall objective is to improve the livelihoods, health and self‐reliance of rural communities, especially for women, young adults and children, and simultaneously lower deforestation rates and greenhouse gas (GHG) emissions in Kenya's tea producing landscapes. The following are the intermediate outcomes:

  1. Reducing the amount of firewood that is consumed across the tea production landscape in both factories and in tea farmers’ households through facilitating the setup of a briquette production facility:
    1. able to produce high and consistent quality briquettes for use by tea factories to enable a partial switch (30%) from firewood, saving at least 82,500 trees over the course of the project.
    2. supporting a network of household energy centres producing and selling a range of cleaner domestic fuels (briquettes and pellets) and stoves targeting to reach 50,000 households and institutions.
  2. Improve farmer livelihoods through the creation of employment and capacity building opportunities for at least 170 people through the establishment of the central biomass sourcing and production facility (CPF), and of community‐based Household Energy Centres (HECs), providing new skills and additional income to the communities. The HECs will form a distribution network for innovative energy‐efficient products delivering superior quality cooking and lighting with a multitude of benefits for smallholders and their families (income, health, time savings, women’s empowerment).

The project is coordinated and managed by Rainforest Alliance (RA), in partnership with Living Earth / Enso Impact, which will provide a coordinating link between the project and the CPF (including its investors), and deliver technical assistance, business and leadership skills training to the HECs, alongside RA’s team.

2.0 Baseline Objectives:

The ERCHE project has already defined expected project impacts, outcomes and outputs, their respective indicators and their targets. This assignment seeks to document the initial status of the target groups with respect to a subset of impact and outcome indicators derived from the projects logframe, and the current situation of the fuel, and “clean” cooking and lighting market in general; both in order to reaffirm the project 's targets and produce information to be used as reference against which the project ́s contribution to expected impacts and outcomes can be measured. Therefore, the baseline has two objectives: To provide (i) a landscape‐ wide energy market context analysis of the pre‐project 's situation, covering “clean” (Cookstoves which have low emissions of CO and PM, burns efficiently and meets user needs. These are cookstoves of IWA Tiers 1 and above.) cooking and lighting, and firewood versus biomass availability and use; and (ii) baseline data on of a subset of impact and outcome indicators from the project 's target actors ‐ factories, energy enterprises, institutions (schools and restaurants) and households.

The market context analysis will cover three dimensions in “clean” cooking and lighting and biomass: Demand side, supply side and enabling environment. The information from this will provide a complete market picture and serve to reveal the market barriers along the value chain, the county level policy framework, and will estimate the market size and end user cooking habits and benefits. There are reports on the clean cooking sector in Kenya that are relevant to this assessment, and therefore this task will serve to validate the assumptions and recommendations and identify new constraints specific to the project location. The collection of baseline data on the subset of impact and outcome indicators will be done at the level of micro‐units (e.g. sales, profit margin and employee data of HEC and other energy enterprises, quantity of firewood use in households, and institutions (schools and restaurants), etc. Qualitative information will be collected in so far as it informs the impact and outcome indicators.

Data from the baseline will be used in the midterm review (MTR) and final evaluation including the impact evaluation to evaluate the project ́s contribution to expected impacts and outcomes


3.0 Scope of work

From the two objectives of this terms of reference, the following information will be collected:

Issue Actor Data to be collected
Market Analysis Households and institutions (schools and restaurants)
  • Cooking traditions and practice in the tea growing area in Muranga County; preferred cookstoves and lighting technologies used
  • Penetration rates of “clean” cookstoves and alternative lighting technologies, including solar, in the project region and user types
  • Consumption and current expenditure on household energy fuel per day/month/year
  • Adoption rates of grid electricity
  • Adoption rates of solar for household lighting
Supply side (enterprises)
  • Description of market structure, type of enterprises already in the market, existing cookstoves, fuel and solar lighting supply chains
  • Information on how existing enterprises are serving the market in targeted project area
  • Pricing of the existing clean cooking and solar lighting technologies
Enabling Environment
  • Activities and support programs (subsidies, technical assistance, etc.) of national and county government institutions, NGOs and CBOs, involvement of financial institutions in relation to biomass energy, clean cookstoves and lighting.
  • Number of financial institutions, their geographic areas of activity, number of clients, loan volume, offer of financial products and services for renewable energy products
  • Cultural aspects related to firewood collection and use


Baseline on impact and outcome indicators Impact and Outcome indicators to be considered in baseline
  • Indicator I2.1: % reduction of firewood use in briquette‐using tea factories, households, schools and restaurants using cleaner biomass fuels and/or energy efficient stoves.
  • Indicator I2.2b Number of trees saved through fuel switching to biomass briquettes in households, schools and restaurants. (Note: Estimates will be derived from indicator I2.1.)
  • Indicator I2.3 % reduction in net GHG emissions, accounting for households, schools and restaurants using energy efficient cookstoves and/or solar lighting in substitution of kerosene lamps. (Note: Estimates will be derived from indicator I2.1.)
  • Indicator M2.2. Number of rural households, schools and restaurants using biomass‐based briquettes produced by HECs and/or project‐endorsed energy‐efficient cooking stoves, and/or solar lighting products
  • Indicator M2.3b. % reduction in energy costs in households using affordable clean sources including biomass briquettes and project endorsed energy efficient cookstoves and solar products
Households, Schools and Restaurants Based on sample of households and institutions in the project area:
  • Use of and knowledge about different types of stoves and cooking fuels (fuelwood, biomass, energy efficient cookstoves, other energy sources – e.g. gas and electricity)
  •  Current lighting technologies used (including electricity, petrol/oil‐based, gas‐based, solar, etc.) and expenditure, including charging devices, in and around the home, schools and restaurants e.g. for security, task lights etc.
  • Consumption of and expenditure on different types of cooking fuel (incl. firewood) and lighting energy (petrol, oil, gas, solar), and their use for different activities in the household and institutions (schools and restaurants)
  • Time spend on collecting firewood, and sources of firewood
  • Current knowledge of indoor air pollution and accidents from cooking fires, and petrol/oil‐based, and gas‐based lighting.
  • Current number of hours spent daily by school‐aged children and youth studying and doing homework, and watching TV in households and in schools
  • Knowledge of alternative cooking fuels and energy‐efficient “clean” cookstoves.
  • Knowledge of alternative lighting technologies (including solar, among others)
  • Current financing/credit available for alternative cooking and lighting products

4.0 Approach and Methodology

The consultants will formulate a to‐the‐point proposal on how to go about the assignment in a concise document including the following steps:

  1. Desk Review of the (grey) literature and related initiatives/programmes; the consultant will conduct desk research by internet search, approach stakeholders for key informant interviews by email/calls and compile available data in an analytical manner. The stakeholder includes, but not limited to, relevant county officials, financial institutions, NGOs and CBOs operating in the project location, hospitals and health centers among others
  2. Field survey; observations and interviews with (local) stakeholders and a sample of households; the consultant will conduct field visits and deploy smart and innovate information gathering tools.

5.0 Deliverables

Type of deliverable Deliverables
Preparatory work (Inception Report) Report should include:
  • Preliminary observations/conclusions resulting from the desk review
  • (Adjusted) timeline for the consultancy.
  • Detailed chronogram of activities and deliverables.
  • Detailed methodology for the overall assignment (incl. revised key questions, sample size, planned interviews, etc.)
  • Detailed description of support required from the project manager, partners and other stakeholders
Final Baseline Report: Outome Indicators and Market Reports should include:
  • Clear outline of all the methods applied, including all relevant documentation in Annexes (e.g. Focal Group Discussions/ Interview questionnaires, transcripts from interviews/discussions, household sampling/stove testing, etc.)
  • Summary and analysis of market context analysis and of baseline values for all selected impact and outcome indicators.


6.0 Qualifications required.

If Consultant Firm, a dedicated staff person with the following qualifications is required, if consultant is an individual, the following qualifications are required:

Team Leader – (Senior consultant)
  • Master's Degree (or equivalent) in a relevant discipline‐ Socio‐ economics
  • More than 8 years of relevant experience with household surveys, some of which in the energy sector in Kenya.
  • Solid understanding of the social economics in the energy sector and biomass and clean cooking in particular
  • Authorization to work in Kenya
Field Assistants– preferably local consultants
  • Bachelor’s Degree or equivalent in relevant discipline
  • Knowledge of energy and improved cooking issues
  • Experience conducting field research, especially in rural areas
  • Experience with household surveying, more so on (renewable) household energy / health/ cooking topics
  • Knowledge of local language is an advantage
  • Authorization to work in Kenya

7.0 Consultant selection criteria

Selection of the consultant is based on the following criteria:

Technical Proposal 40%
CVs and team composition 40%
Financial proposal 20%


It should be noted that proposals going beyond USD 28.000 (inclusive of VAT) will not be considered. Please provide sufficient details in financial proposal section to enable comparisons.


8.0 Submission of Proposals

Based on this ToR, Rainforest Alliance invites qualified consultancy companies/groups of individual consultants to submit the following:

  1. Letter of interest
  2. A. Technical Proposal (6 pages max):
    • Expression of understanding of the ToR;
    • An approach and broad outline of methodology to be applied; o A detailed work plan with proposed timelines;
    B. Team composition (profiles and CVs no longer than 3 pages per member) o Proof of required competencies (relevant references)


    • Reports/documents with comparable work
  3. A. Financial Proposal:
    • Daily consultancy fee for the team‐leader;
    • Fees for field assistants;
    • Estimate of travel costs, including accommodation and meals; o Estimate of other costs e.g. tools.

9.0 Anticipated maximum level of effort:

30 days

Documents' submission: Proposals should be received by 5th February 2018.
Proposals should be submitted to with the subject line Baseline Study: ERCHRE