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Global Consumer Engagement Manager

About the Rainforest Alliance:

We are building an alliance to create a better future for people and nature by making responsible business the new normal.

The Rainforest Alliance works at the intersection of business, agriculture and forests. By bringing diverse allies together we are making deep-rooted change on some of our most pressing social and environmental issues. Together, we amplify the voices of farmers and forest communities, improve livelihoods, protect biodiversity, and help people mitigate and adapt to climate change in bold and effective ways.

Our alliance needs you, whoever you are and wherever you stand. By joining forces with producers, businesses and consumers, we can transform our relationship with the land and forests we rely on. We can make that relationship work better for all.

Together, we can achieve our vision of a world where people and nature thrive in harmony.

Position summary:

A newly created position under the Customer Experience and Communications departments, the Global Consumer Engagement Manager ensures maximum Rainforest Alliance awareness, consideration, and engagement with the public to ensure a favorable view of the Rainforest Alliance brand and drive public awareness and support.

The Consumer Engagement Manager will partner with cross-functional support teams and regional affiliates to lead on developing major milestones and KPI’s for the consumer engagement initiative, and deliver activation programs on time and on budget.

Responsibilities:

  • The Consumer Engagement Manager will drive the organization's consumer engagement strategy and execution. The purpose of consumer engagement is to generate measurable support from the public for the Rainforest Alliance, which will in turn drive companies to invest in their sustainability performance with the Rainforest Alliance.
  • S/he will build on the Rainforest Alliance impact model by developing and executing activation programs which ignite everyday actions and small lifestyle changes in the initial phase, ultimately influencing business practices and, thereby, supporting development, fundraising, and driving our mission.
  • S/he utilizes customer, competitor, and market insights and analysis for development and implementation of best practice initiatives (compelling narratives, imagery, and social engagement campaigns and events disseminated across a wide range of appropriate consumer communication channels) that convey the many tangible benefits of our work to people/communities, biodiversity, and the climate to ignite everyday actions and small lifestyle changes, achieve target KPIs, and to ensure optimized relationships and journeys.
  • S/he monitors consumer engagement expenses and manages all opportunities and demand requests for consumer engagement initiatives, determining “fit” with plans.
  • S/he leads continual creative improvement for all consumer engagement efforts, ensuring understanding of trends, latest developments, and innovations and by providing input on insights and measurement required to optimize plans.
  • Ensure organization and delivery of all work by consolidating and maintaining:
    • Inputs from other internal teams used to inform plans;
    • Supplier elements such as proposals, contracts, and performance reviews.
  • Ensure clarity of performance and ambitions by preparing and delivering regular reports and updates.
  • Initiate and promote sharing of best practices to support continuous improvement activities.

Qualifications:

  • Bachelor's degree in marketing, communications, or related field.
  • Minimum 8 years of relevant experience; demonstrating independent decision-making and responsibility in either international B2C marketing and communications or B2C international business development and communications. Additional experience in developing and executing product concepts, B2C marketing, communications, creative initiatives, partner co-creation and/or consumer engagement programs would be an asset.
  • Experience in data-driven marketing and communications, insights and market research, digital technology, and user experience alongside customer centricity principles, including customer journey and touchpoint mapping and analyses.
  • Excellent interpersonal skills working professionally with individuals at all levels, including ability to influence executives and management.
  • Experience working in cross-functional and matrix organizations, preferably in an international environment. Ability to motivate and coach a virtual, cross-functional project team.
  • Demonstrable experience of agency, third party, and budget management.
  • Strong organizational skills to manage multiple priorities in a time sensitive manner; including knowledge and experience of working with Agile and Lean methodologies.
  • Excellent writing, editing, and verbal communication skills; in multiple languages preferred.
  • Knowledge, commitment to sustainability practices, environmental, and social issues and experience of working to achieve mission impact in sustainable agriculture and forestry.
  • Working knowledge of international commodity supply chains, such as tea, coffee, cocoa, palm oil, fruits and forest products.
  • Ability to travel up to 30% per year, including internationally. 

Salary:

Commensurate with experience.

Application:

Please send your application (max. 1 page motivation, max 2 page resume) no later than Jun 10, 2019 to recruitment.nl@ra.org mentioning ‘Global Consumer Engagement Manager’’ in the subject line.