The Rainforest Alliance announces the appointment of international supermodel, entrepreneur and environmental activist Gisele Bündchen to its Board of Directors. In her role as a board member, Bündchen will help shape the vision, strategic plans and policies that guide the Rainforest Alliance’s development and global sustainability efforts.
“We are delighted to welcome Gisele Bündchen to our Board of Directors,” exclaimed Tensie Whelan, president of the Rainforest Alliance. “Along with her acute business acumen, Gisele brings an authentic passion for environmental issues and social innovation. We look forward to working together to expand our current sustainability initiatives and to develop new and creative strategies to tackle social and environmental challenges worldwide.
“I have long admired the work of the Rainforest Alliance and its positive impact on the environment. Its mission aligns with my own long-standing commitment to environmental stewardship,” commented Bündchen. “As a Rainforest Alliance board member I look forward to calling upon my experience not only as an international spokesperson but as an entrepreneur and global citizen to support the Rainforest Alliance’s on-the-ground efforts.”
Bündchen has a well-established commitment to environmental responsibility. She launched a green blog in 2008 with the aim of reflecting on socio-environmental issues that can be addressed. In May 2009 she co-hosted the Rainforest Alliance's annual gala to honor leaders in sustainability. Bündchen has also supported a variety of environmental causes, including clean water initiatives, environmental sustainability and preservation of South American rainforests. Also, in 2009 she was granted the title of goodwill ambassador by the United Nations Environment Programme (UNEP). In May 2011 Bündchen was named Harvard's 2011 Global Environmental Citizen in recognition of her eco-efforts. She was again recognized in November 2011 when she was awarded Greenest Celebrity at the 2011 International Green Awards at the National History Museum of London.