Sustainability That Sells: Smart Marketing and Promotional Ideas from the Rainforest Alliance
Global transformations are occurring at an unprecedented pace, with grassroots movements springing up as fast as you can hit “send” on your smartphone. A change in one place has the power to ripple out and impact communities thousands of miles away.
Similarly, our planet’s environment is undergoing seismic change -- increased incidences of droughts, floods and other extreme weather events, the destruction of wildlife habitat, the mass extinction of species -- and the effects of these shifts are equally momentous.
What does it all mean for your business? How do you adapt to this rapidly shifting “landscape,” in every sense of that word? You start by making sure that your business is on the path to sustainability. And that’s where the Rainforest Alliance comes in.