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Theory of Change

This diagram presents our organization’s intended outcomes and impacts and describes the mechanisms through which we aim to achieve them. It shows the different and interconnected ways in which the Rainforest Alliance's 2020 Certification Program components interact to promote change both in the short and in the medium and long term. It illustrates how the certification process leads to more sustainable farming and buying practices, which in turn promote the improvement of livelihoods and the protection of forests and natural ecosystems. And it also showcases the importance of an enabling environment where stakeholder engagement, corporate leadership, advocacy and landscape governance and management strengthen the effect of the certification.