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Home » Business » Marketing sustainability

Marketing sustainability

The Rainforest Alliance marketing team provides a range of services and opportunities to help you tell your sustainability story in a way that fits your brand values and resonates with your audience.

From strategies on raising consumer awareness to resources that help you get your messaging right. We’re here to support you on that journey.

Our Key Offerings


Marketing Toolkit

Marketing tools and resources for you to download

Our Seal and Logo

Learn all about our seals and logos and how to use them

Follow the Frog

Our annual campaign designed to help you raise awareness about your sustainability commitments and impacts.

Subscribe to Our Newsletter

Receive the Frog Business News newsletter for bi-monthly updates

Must-read resources for Marketing sustainability


Rainforest Alliance certified products are identified with our frog seal
How-to Guide

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.
Learn More
How-to Guide

The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
Learn More
How-to Guide

How to Talk About the Rainforest Alliance

We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.
Learn More
How-to Guide

Bringing Your Story to Life: Marketing Examples from Partner Companies

Curious what other companies have done when it comes to communicating about Rainforest Alliance certification? Check out these marketing examples to get inspired.
Learn More

All resources for Marketing sustainability


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Presentations

Follow the Frog 2022 Campaign Recap

Through our 2022 campaign we reached out to 23.6 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.

Sell Sheet

Better for Business – Rainforest Alliance Certified Orange Juice

Sell Sheet

Better for Business – Rainforest Alliance Certified Bananas

Sell Sheet

Better for Business – Rainforest Alliance Certified Tea

How-to Guide

Using Our Logo and Seal

The Rainforest Alliance family of marks includes multiple distinct icons, which represent different relationships with our organization.

Published on September 6, 2022

Policies and rules

Rainforest Alliance 2020 Labeling and Trademarks Policy

View more

Published on August 18, 2022
Available in: English, Japanese, Chinese (Simplified), Spanish, Portuguese, French, Italian, German

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The Rainforest Alliance is a 501(c)(3) Nonprofit registered in the US under EIN: 13-3377893.

rainforest alliance spending

In 2021, 77% of our income supported sustainability programs. Learn More »

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