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Home » Business » Marketing sustainability

Marketing sustainability

The Rainforest Alliance marketing team provides a range of services and opportunities to help you tell your sustainability story in a way that fits your brand values and resonates with your audience.

From strategies on raising consumer awareness to resources that help you get your messaging right. We’re here to support you on that journey.

Our Key Offerings


Marketing Toolkit

Marketing tools and resources for you to download

Our Seal and Logo

Learn all about our seals and logos and how to use them

Follow the Frog

Our annual campaign designed to help you raise awareness about your sustainability commitments and impacts.

Subscribe to Our Newsletter

Receive the Frog Business News newsletter for bi-monthly updates

Must-read resources for Marketing sustainability


Help Center

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.
Learn More
Help Center

The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.
Learn More
Help Center

How to Talk About the Rainforest Alliance

We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.
Learn More
Help Center

Bringing Your Story to Life: Marketing Examples from Partner Companies

Curious what other companies have done when it comes to communicating about Rainforest Alliance certification? Check out these marketing examples to get inspired.
Learn More

All resources for Marketing sustainability


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Presentations

Follow The Frog Toolkit Overview

This communications toolkit offers partnering companies digital creative assets (in different languages) and ready-to-use messaging to easily participate in our annual Follow The Frog engagement campaign in September.
Download: Follow The Frog Toolkit Overview

Available in: English, Portuguese, German

Topics: Follow the Frog

Social Media Graphics

Farmer Testimonials

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Farmer Testimonials

Available in: English, Spanish, German, French, Portuguese

Topics: Follow the Frog

Social Media Graphics

The Journey Starts in Your Hands

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: The Journey Starts in Your Hands

Available in: English, Spanish, German, French, Portuguese

Topics: Follow the Frog

Social Media Graphics

Rainforest Alliance Certified Means

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Rainforest Alliance Certified Means

Available in: English, Spanish, German, French, Portuguese

Topics: Follow the Frog

Social Media Graphics

Retailer Package

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance. This set contains assets (the Did You Know graphics) that can be customized, with space for companies to add their own text and logo.
Download: Retailer Package

Available in: English

Topics: Follow the Frog

Social Media Graphics

Crop Graphics

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Crop Graphics

Available in: English, Spanish, French, German, Portuguese

Topics: Follow the Frog

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The Rainforest Alliance is a 501(c)(3) Nonprofit registered in the US under EIN: 13-3377893.

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In 2021, 77% of our income supported sustainability programs. Learn More »

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