Presentations
How The Rainforest Alliance Can Help Tell Your Sustainability Story – webinar slides
You’ve done the hard work of sourcing your products more sustainably, now it is time to tell the world about it! We discuss why and how to tell your story with us, and how we are helping spread the word with our own engagement strategies. You can find the recording of this webinar here.
Download: How The Rainforest Alliance Can Help Tell Your Sustainability Story – webinar slides
Topics: Marketing sustainability
Follow the Frog with Us!
Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands that work with the Rainforest Alliance. The annual campaign is designed to build brand awareness and value and increase loyalty.
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Topics: Follow the Frog
Rainforest Alliance Messaging Templates
Knowing how to talk about the Rainforest Alliance and your sustainability commitments is essential so that your stakeholders understand the hard work you are doing to make a difference. Here you’ll find messaging templates for a wide variety of key messages, which you can use for your promotional materials or product packaging.
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Cause Marketing & Partnering with the Rainforest Alliance
Partner with us! We are committed to working with companies and individuals that share our mission to create a more sustainable world. Cause marketing To apply for a cause marketing collaboration, please email development@ra.org with your name, email, and inquiry, including “Cause Marketing” as the subject line.. In-kind gifts In-kind donations—gifts in the form of […]
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Topics: Marketing sustainability
Presentations
Follow The Frog 2020 Toolkit
This toolkit provides partnering companies with information about our 2020 Follow The Frog B2B & B2C campaign and digital campaign assets in six languages. These assets can be used during Follow The Frog in September 2020, when launching the new Rainforest Alliance certification seal on your products, or in your communication about the Rainforest Alliance […]
Download: Follow The Frog 2020 Toolkit
Topics: Follow the Frog
Presentations
New Seal Communication Support For Companies
A messaging framework and building blocks for consumer communication around the new seal. Topics include what the new seal stands for, the meaning of the frog, and how all marks with the Rainforest Alliance family fit together. The support deck provides sample copy for off-pack use, digital assets, and other resources to support your communication. […]
Download: New Seal Communication Support For Companies