
Marketing sustainability

The Rainforest Alliance marketing team provides a range of services and opportunities to help you tell your sustainability story in a way that fits your brand values and resonates with your audience.
From strategies on raising consumer awareness to resources that help you get your messaging right. We’re here to support you on that journey.
Our Key Offerings
Marketing Toolkit
Marketing tools and resources for you to download
Our Seal and Logo
Learn all about our seals and logos and how to use them
Follow the Frog
Our annual campaign designed to help you raise awareness about your sustainability commitments and impacts.
Subscribe to Our Newsletter
Receive the Frog Business News newsletter for bi-monthly updates
Must-read resources for Marketing sustainability


The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

How to Talk About the Rainforest Alliance
Bringing Your Story to Life: Marketing Examples from Partner Companies
All resources for Marketing sustainability
Follow the Frog 2022 Campaign Recap
Through our 2022 campaign we reached out to 23.6 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.
Using Our Logo and Seal
The Rainforest Alliance family of marks includes multiple distinct icons, which represent different relationships with our organization.