Marketing sustainability

The Rainforest Alliance supports partner companies in their sustainability communication and helps you promote your Rainforest Alliance Certified products.

The Rainforest Alliance marketing team provides a range of services and opportunities to help you tell your sustainability story in a way that fits your brand values and resonates with your audience.

From strategies on raising consumer awareness to resources that help you get your messaging right. We’re here to support you on that journey.

Our Key Offerings

Marketing Toolkit

Marketing tools and resources for you to download

Our Seal and Logo

Learn all about our seals and logos and how to use them

Follow the Frog

Our annual campaign designed to help you raise awareness about your sustainability commitments and impacts.

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Receive the Frog Business News newsletter for bi-monthly updates

Must-read resources for Marketing sustainability

Help Center

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Our new seal is a bold mark of change, a symbol for continuous progress, and a representation of our Alliance of companies and farmers that never stops getting better. Below you will find tips, guidance and resources for clear and effective communication.
Learn More
Help Center

How to Talk About the Rainforest Alliance

We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.
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All resources for Marketing sustainability

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Presentations

Company Marketing Communication Toolkit for Point of Sale

This toolkit provides partnering companies with creative assets dedicated to point of sale communication to attract consumer attention and promote your products with the Rainforest Alliance seal. The materials,including posters, leaflets, door stickers, shelf wobblers, table tents, farmer testimonials, and more, are ready-to-use or can be customized, and are available in multiple languages.
Download: Company Marketing Communication Toolkit for Point of Sale

Available in: English

Topics: Marketing sustainability

Table Tents

Table tent

Table tent customizable with your brand logo to promote your collaboration with the Rainforest Alliance. Easy to print and fold, and available in multiple languages.
Download: Table tent

Available in: English, German, French

Topics: Marketing sustainability

For Business

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Use our conservation curricula in your classroom

The Rainforest Alliance is a 501(c)(3) Nonprofit registered in the US under EIN: 13-3377893.

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In 2020, 79% of our income supported sustainability programs. Learn More »

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