Raising Awareness Online
Online channels are an efficient and cost-effective way to communicate your sustainability success stories to a broad, engaged audience. Here are a few suggestions for how you can raise awareness online about your work with the Rainforest Alliance, and commitment to sustainability, through your web-based channels.
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Topics: Marketing sustainability
Using Our Logo and Seal
The Rainforest Alliance family of marks includes two distinct icons, which represent different relationships with our organization. In each case, a company or operation must meet specific criteria, have a signed agreement with the Rainforest Alliance, and use our marks as defined in our Use of Marks Rules and Guidelines. In all cases, use of […]
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Topics: Marketing sustainability
Bringing Your Story to Life: Marketing Examples from Partner Companies
See how other businesses have leveraged the Rainforest Alliance Certified™ seal: Costa Coffee UK Together with the Rainforest Alliance, Costa Coffee developed this B2B info pack to engage their European colleagues who want to know more about the Rainforest Alliance. A great example of how partner companies can use our marketing content and materials. View […]
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Topics: Marketing sustainability
New Rainforest Alliance Seal Available for Companies in April/May
We are excited to announce that we will present our newly designed Rainforest Alliance certification seal to partner companies by April/May. It represents a sustainability journey of continuous improvement to reach our mission; creating a better future for people and nature by making responsible business the new normal.
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Timelines for new Rainforest Alliance seal use on cocoa products
By late April/early May, we will provide cocoa partner companies with the Rainforest Alliance’s new certification seal for product packaging, along with (technical) guidance and support documents. Below you find a time line for implementing the new seal and phasing out the current Rainforest Alliance Certified seal and UTZ label.
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Timelines for New Rainforest Alliance Seal Use on Coffee, Tea, Banana, Hazelnut, Flower, Fruit, Juice, Palm & Coconut Oil and Herbs & Spices Products
By late April/beginning of May, all our partner companies will receive the Rainforest Alliance’s new certification seal for product packaging, along with (technical) guidance and support documents. The new seal will replace the current Rainforest Alliance Certified™ seal and the UTZ label. Here’s a time line for implementation.
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