The Rainforest Alliance marketing team provides a range of services and opportunities to help you tell your sustainability story in a way that fits your brand values and resonates with your audience.
From strategies on raising consumer awareness to resources that help you get your messaging right. We’re here to support you on that journey.
Marketing tools and resources for you to download
Learn all about our seals and logos and how to use them
Our annual campaign designed to help you raise awareness about your sustainability commitments and impacts.
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The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.... Continue Reading
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.... Continue Reading
We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.... Continue Reading
Curious what other companies have done when it comes to communicating about Rainforest Alliance certification? Check out these marketing examples to get inspired.... Continue Reading
These are the steps business working with the Rainforest Alliance need to follow to use our certification seal.
Through our 2022 campaign we reached out to 23.6 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.
The Rainforest Alliance family of marks includes multiple distinct icons, which represent different relationships with our organization.
