The Rainforest Alliance family of marks includes two distinct icons, which represent different relationships with our organization. In each case, a company or operation must meet specific (certification) criteria, have a signed agreement with the Rainforest Alliance, and use our marks as defined in our Labeling & Trademarks Policy.
In all cases, use of marks must be submitted for review and approval through the appropriate channel. For the agricultural sector, this is through the Rainforest Alliance’s Marketplace portal. For participating forestry and tourism certification programs, this is done through our partner organization, Preferred by Nature.
Rainforest Alliance Certified seal
The Rainforest Alliance Certified seal is awarded to farms, forestlands and tourism operations that meet the rigorous criteria of the 2017 Rainforest Alliance Sustainable Agriculture Standard, the Forest Stewardship Council®, or the Sustainable Tourism Standard certified by Preferred by Nature.
If your business has complied with the following standards, you may be eligible to use the seal.
We
are proud to introduce our new Rainforest Alliance certification seal. This new
seal is part of our new brand identity, following the 2018 merger between the
Rainforest Alliance and UTZ and the development of our new organizational
strategy. It represents
a vision of sustainability as a journey of
continuous improvement—one where
transparency and shared responsibility can help us build a world
where people and nature thrive in harmony.
The Rainforest Alliance logo may be used to denote a cause marketing relationship, a formal sourcing agreement, or to represent another partnership or service relationship, such as corporate advisory, for illustrative purposes. It cannot be used by certified companies or farms.
Use of all Rainforest Alliance marks must be pre-approved in writing by the Rainforest Alliance.
