Who We Are
The Rainforest Alliance is an international non-profit organization working at the intersection of business, agriculture, and forests to make responsible business the new normal. We are building an alliance to protect forests, improve the livelihoods of farmers and forest communities, promote their human rights, and help them mitigate and adapt to the climate crisis.
Issues We’re Tackling
Climate
Locally-led and nature-based solutions
Forests & Biodiversity
A force for planetary health
Human rights
Advancing the rights of rural people
Livelihoods
Rural prosperity, responsible business
How We Work
Our Vision and Mission
We envision a world where people and nature thrive in harmony.
The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities.
Our Approach
We are an alliance of farmers, forest communities, companies, and consumers committed to creating a world where people and nature thrive in harmony. By bringing diverse allies together, we are making deep-rooted change on some of the most pressing social and environmental issues of our time. We’re implementing proven and scalable solutions on the ground while testing innovative ways to drive change.
Integrity and Accountability
Tens of thousands of people and organizations from all over the world make financial contributions to the Rainforest Alliance, making our work possible. We know your confidence in how we spend your contributions is paramount. To earn and maintain your trust, we have developed policies to ensure transparency, integrity, and accountability throughout our programs. Review a list of all Rainforest Alliance audited financial documents.
Our Vision for Diversity, Equity, and Inclusion
As a global community, we believe that a diverse, equitable, inclusive, and accessible environment is crucial in all aspects of our work.
Our Team
The Rainforest Alliance’s talented, multilingual, and diverse staff works hand-in-hand around the world with farmers, foresters, businesses, researchers, civic organizations, and governments to meet our shared mission of creating a better future for people and nature by making responsible business the new normal.
Our Leadership
Meet our Leadership Team and Board of Directors, and the Ambassadors Circle, with backgrounds in agriculture, biodiversity, climate change, human rights, law, and business.
Join Our Team
The Rainforest Alliance not only has a compelling and motivating mission, but also offers excellent benefits and many opportunities for growth to our staff.
Core Values
Our core values are key to achieving our mission. They serve as the compass that guides the way we work with our colleagues and partners.
Our Story
Back in 1987, a 24-year-old Daniel Katz co-founded the Rainforest Alliance, a tiny organization with a big mission: save the rainforests. Learn about our journey, from inspiration to global movement.
Get in touch with the Rainforest Alliance Contact us ›
Our Impact
Our efforts to build strong forests and healthy communities are making a difference. Explore our dashboard to learn where and how our work matters.
62 COUNTRIES
where we have sustainability projects and/or certified farmers*
*Data accurate as of December 2023
Our Global Reach
From our start in Central America more than 35 years ago, we’ve built an alliance that includes farmers and forest communities, companies, and consumers—all of us working together to conserve critically important forests and cultivate more sustainable livelihoods. Today, we have sustainable agriculture training and certification, as well as landscape projects, in more than 60 countries around the world.
Get Involved
Join us to help create a better future for people and nature.
Join the Conversation
Across the globe, people like you care about rebalancing the planet. Find us online and join the conversation.
Shop Smart
Choosing products with the little green frog seal is an easy way to help protect forests, conserve wildlife, and support communities around the world.
Support Our Work
Create a world where people and the planet prosper together
