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Home / Marketing Sustainability / Marketing Toolkit / How-to Guide

How-to Guide

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Red Bean Coffee van with Rainforest Alliance Certified seal

Marketing Examples from Our Partner Companies

Check out examples of how some of our partner companies have promoted their work with the Rainforest Alliance with their customers.... Continue Reading

How-to Guide
March 17, 2025

How To Talk About Your Work With the Rainforest Alliance

We’re sharing a variety of Rainforest Alliance key messages below to help you talk about your company’s sustainability commitments and partnership with the Rainforest Alliance.... Continue Reading

How-to Guide
March 17, 2025
Man smiles while holding a cup of Rainforest Alliance certified tea

How to Get Approval to Use Rainforest Alliance Trademarks

These are the steps business working with the Rainforest Alliance need to follow to use our certification seal.... Continue Reading

How-to Guide
March 13, 2025

How to Communicate about Sustainability Credibly, Transparently, and Effectively

By following these guidelines, you’ll communicate your sustainability commitments in a way that resonates with consumers, builds trust, and showcases the genuine efforts your company is making toward a more sustainable future.

How-to Guide
January 13, 2025
Banana bunch in a crate displaying Rainforest Alliance seal

Using Our Logo and Seal

The Rainforest Alliance family of marks includes multiple distinct icons, which represent different relationships with our organization.... Continue Reading

How-to Guide
December 11, 2024

How to Plan a Follow the Frog Campaign

Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.... Continue Reading

How-to Guide
September 11, 2024

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