Marketing Toolkit

We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky.

That’s why we have developed a wide array of marketing tools and materials. Starting from infographics and one-pagers to messaging templates and video material; all these resources can help you promote your collaboration with the Rainforest Alliance.

Our Key Offerings

Point of Sale toolkit

Creative assets to attract consumer attention and promote your products with the Rainforest Alliance seal.

Follow The Frog Toolkit

Download our digital assets and messaging templates for Follow The Frog, to be used on all your social media channels.

Photo collections

Photos of Rainforest Alliance Certified coffee, cocoa, tea, farms, and farmers from around the world.

Messaging Templates

Key messages and more for your promotional materials or product packaging.

Can’t find what you’re looking for? Or do you need materials in another language? Contact marketing@ra.org.

We’re always happy to discuss potential opportunities for support and partnership. Remember to submit materials using our seal and messages to the Marketplace portal.

Must-read resources for Marketing Toolkit

Help Center

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Our new seal is a bold mark of change, a symbol for continuous progress, and a representation of our Alliance of companies and farmers that never stops getting better. Below you will find tips, guidance and resources for clear and effective communication.
Learn More
Help Center

How to Talk About the Rainforest Alliance

We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.
Learn More

All resources for Marketing Toolkit

Filter by:
Presentations

Company Marketing Communication Toolkit for Point of Sale

This toolkit provides partnering companies with creative assets dedicated to point of sale communication to attract consumer attention and promote your products with the Rainforest Alliance seal. The materials,including posters, leaflets, door stickers, shelf wobblers, table tents, farmer testimonials, and more, are ready-to-use or can be customized, and are available in multiple languages.
Download: Company Marketing Communication Toolkit for Point of Sale

Available in: English

Topics: Marketing sustainability

Table Tents

Table tent

Table tent customizable with your brand logo to promote your collaboration with the Rainforest Alliance. Easy to print and fold, and available in multiple languages.
Download: Table tent

Available in: English, German, French

Topics: Marketing sustainability

For Business

Transform your business practices

For Supporters

Help us rebalance the planet

For Researchers

See how we measure our impacts

For Educators

Use our conservation curricula in your classroom

The Rainforest Alliance is a 501(c)(3) Nonprofit registered in the US under EIN: 13-3377893.

rainforest alliance spending

In 2020, 79% of our income supported sustainability programs. Learn More »

charity-watch
earth-share

Follow Us

Subscribe

Sign up for business updates or general updates