We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky.
That’s why we have developed a wide array of marketing tools and materials. Starting from infographics and one-pagers to messaging templates and video material; all these resources can help you promote your collaboration with the Rainforest Alliance.
Can’t find what you’re looking for? Or do you need materials in another language? Contact marketing@ra.org.
Creative assets to attract consumer attention and promote your products with the Rainforest Alliance seal.
Download our digital assets and messaging templates for Follow The Frog, to be used on all your social media channels.
Photos of Rainforest Alliance Certified coffee, cocoa, tea, farms, and farmers from around the world.
Key messages and more for your promotional materials or product packaging.
B2B one pagers about our crop specific certification programs, sustainability approach, and other business offerings.
Graphical explanations of our certification process, impact, and mass balance sourcing.
The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.... Continue Reading
Purpose—the “fifth P” after price, product, promotion, and place—has been solidifying its place in marketing for some time now. An effective marketing and communications strategy that showcases your green credentials will help raise awareness among consumers. We’re here to support you on that journey.... Continue Reading
We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky. That’s why we’ve developed tools to help you talk about the Rainforest Alliance and your company’s sustainability commitments.... Continue Reading
Curious what other companies have done when it comes to communicating about Rainforest Alliance certification? Check out these marketing examples to get inspired.... Continue Reading
These are the steps business working with the Rainforest Alliance need to follow to use our certification seal.
Through our 2022 campaign we reached out to 23.6 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.
