
Marketing Toolkit

We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky.
That’s why we have developed a wide array of marketing tools and materials. Starting from infographics and one-pagers to messaging templates and video material; all these resources can help you promote your collaboration with the Rainforest Alliance.
Can’t find what you’re looking for? Or do you need materials in another language? Contact marketing@ra.org.
Our Key Offerings
Point of Sale toolkit
Creative assets to attract consumer attention and promote your products with the Rainforest Alliance seal.
Follow The Frog Toolkit
Download our digital assets and messaging templates for Follow The Frog, to be used on all your social media channels.
Photo collections
Photos of Rainforest Alliance Certified coffee, cocoa, tea, farms, and farmers from around the world.
Messaging Templates
Key messages and more for your promotional materials or product packaging.
Sell-sheets
B2B one pagers about our crop specific certification programs, sustainability approach, and other business offerings.
Infographics
Graphical explanations of our certification process, impact, and mass balance sourcing.
Must-read resources for Marketing Toolkit


The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

How to Talk About the Rainforest Alliance
Bringing Your Story to Life: Marketing Examples from Partner Companies
All resources for Marketing Toolkit
Follow the Frog 2022 Campaign Recap
Through our 2022 campaign we reached out to 23.6 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.
Forest Allies Brochure
Get to know Forest Allies in this brochure. It is a community of practice focused on protecting, restoring, and enabling responsible management of tropical forests.... View more