
Marketing Toolkit

We’re the first ones to admit it— finding the right language to comprehensively explain what the Rainforest Alliance is, what we do, and how your commitments are making a difference can be tricky.
That’s why we have developed a wide array of marketing tools and materials. Starting from infographics and one-pagers to messaging templates and video material; all these resources can help you promote your collaboration with the Rainforest Alliance.
Our Key Offerings
Point of Sale toolkit
Creative assets to attract consumer attention and promote your products with the Rainforest Alliance seal.
Follow The Frog Toolkit
Download our digital assets and messaging templates for Follow The Frog, to be used on all your social media channels.
Photo collections
Photos of Rainforest Alliance Certified coffee, cocoa, tea, farms, and farmers from around the world.
Messaging Templates
Key messages and more for your promotional materials or product packaging.
Can’t find what you’re looking for? Or do you need materials in another language? Contact marketing@ra.org.
We’re always happy to discuss potential opportunities for support and partnership. Remember to submit materials using our seal and messages to the Marketplace portal.
Must-read resources for Marketing Toolkit


Help Center
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

Help Center
How to Talk About the Rainforest Alliance
Help Center
Bringing Your Story to Life: Marketing Examples from Partner Companies
All resources for Marketing Toolkit
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Presentations
Follow The Frog Toolkit Overview
This communications toolkit offers partnering companies digital creative assets (in different languages) and ready-to-use messaging to easily participate in our annual Follow The Frog engagement campaign in September.
Download: Follow The Frog Toolkit Overview
Topics: Follow the Frog
Social Media Graphics
Farmer Testimonials
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Farmer Testimonials
Topics: Follow the Frog
Social Media Graphics
The Journey Starts in Your Hands
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: The Journey Starts in Your Hands
Topics: Follow the Frog
Social Media Graphics
Rainforest Alliance Certified Means
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Rainforest Alliance Certified Means
Topics: Follow the Frog
Social Media Graphics
Retailer Package
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance. This set contains assets (the Did You Know graphics) that can be customized, with space for companies to add their own text and logo.
Download: Retailer Package
Topics: Follow the Frog
Social Media Graphics
Crop Graphics
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Crop Graphics
Topics: Follow the Frog