How to Get Approval to Use Rainforest Alliance Trademarks
These are the steps business working with the Rainforest Alliance need to follow to use our certification seal.... Continue Reading
How-to Guide
March 13, 2025
Marketing Toolkit
Finding the right language to explain what Rainforest Alliance certification is and how your company’s sustainability journey is making a difference for people and nature can be tricky. That’s why we have developed a suite of marketing tools ranging from social media graphics, infographics, messaging templates, videos, and photos to help you promote your work with the Rainforest Alliance.
Most popular resources
Photo collections
Photos of Rainforest Alliance Certified coffee, cocoa, tea, farms, and farmers from around the world.
Messaging Templates
Key messages and more to communicate about your work with the Rainforest Alliance.
Point of Sales materials
Free downloadable materials including shelf wobblers, table tents & floor decals.
All resources for Marketing Toolkit
How to Communicate about Sustainability Credibly, Transparently, and Effectively
By following these guidelines, you’ll communicate your sustainability commitments in a way that resonates with consumers, builds trust, and showcases the genuine efforts your company is making toward a more sustainable future.
Rainforest Alliance Messaging Templates
Knowing how to talk about your work with the Rainforest Alliance is key to helping your customers recognize your sustainability journey.... Continue Reading
Using Our Logo and Seal
The Rainforest Alliance family of marks includes multiple distinct icons, which represent different relationships with our organization.... Continue Reading
How to Plan a Follow the Frog Campaign
Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.... Continue Reading
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.... Continue Reading