Follow the Frog is more than just a marketing campaign—it's an invitation for your consumers to join you on a meaningful journey toward sustainability. By choosing products with our green frog seal, they can make a real difference for people and the planet, right from their grocery store. Every purchase becomes a step toward a better world.
Follow the Frog has evolved from a week-long campaign into a dynamic, year-round activation. Partner companies can now participate anytime, sharing inspiring stories from our work with farming communities. Follow the Frog not only promotes a sustainable future but also deepens consumers' understanding of why choosing products with the frog seal truly matters.
Our Follow the Frog toolkit has all the creative assets and ready-to-use messaging your company needs to join the campaign.
Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability.... Continue Reading
Are you ready to Follow the Frog? The first step is to download our handy campaign toolkit—made especially for our corporate partners. The toolkit has all the creative assets and ready-to-use messaging your company needs to kick-start your own Follow the Frog campaign. And the best part? You have lots of language options to choose from!
Through our 2023 campaign we reached out to 28.4 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance. This set contains assets that can be customized, with space for companies to add their own logo.
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.