Follow the Frog with Us!
Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands that work with the Rainforest Alliance. The annual campaign is designed to build brand awareness and value and increase loyalty.
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Topics: Follow the Frog
Presentations
Follow The Frog 2020 Toolkit
This toolkit provides partnering companies with information about our 2020 Follow The Frog B2B & B2C campaign and digital campaign assets in six languages. These assets can be used during Follow The Frog in September 2020, when launching the new Rainforest Alliance certification seal on your products, or in your communication about the Rainforest Alliance […]
Download: Follow The Frog 2020 Toolkit
Topics: Follow the Frog
Presentations
New Seal Communication Support For Companies
A messaging framework and building blocks for consumer communication around the new seal. Topics include what the new seal stands for, the meaning of the frog, and how all marks with the Rainforest Alliance family fit together. The support deck provides sample copy for off-pack use, digital assets, and other resources to support your communication. […]
Download: New Seal Communication Support For Companies
Animation
New Seal Reveal Animation – UTZ Label to New Rainforest Alliance Seal
Seven-second animation reveal the new certification seal in a fun way. It shows the UTZ label morphing into the new Rainforest Alliance seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Download: New Seal Reveal Animation – UTZ Label to New Rainforest Alliance Seal
Topics: Follow the FrogNew seal toolkit
Animation
New Seal Reveal Animation – Rainforest Alliance Seal to New Seal
Seven-second animation reveal the new certification seal in a fun way. It shows the legacy Rainforest Alliance seal morphing into the new seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Download: New Seal Reveal Animation – Rainforest Alliance Seal to New Seal
Topics: Follow the FrogNew seal toolkit
Animation
New Seal Reveal Animation – UTZ and Rainforest Alliance Seals to New Seal
Seven-second animation reveal the new certification seal in a fun way. It shows both the legacy Rainforest Alliance seal and the UTZ label, morphing into the new seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Download: New Seal Reveal Animation – UTZ and Rainforest Alliance Seals to New Seal
Topics: Follow the FrogNew seal toolkit