• About
  • Help Center
    • English
      • Español
      • Français
      • Deutsch
      • 日本語
      • Português
For Individuals
For Business
  • The Latest
  • Events
  • Donate
  • Work With Us
  • What We Are Doing
    • Our Impacts
    • Our Approach
    • Issues
      • Forests
      • Livelihoods
      • Climate
      • Human rights
    • Regions
      • Asia
      • Central America & Mexico
      • East Africa
      • South America
      • West & Central Africa
  • What You Can Do
    • Support Our Work
    • Everyday Actions
    • Find the Frog
    • School Curricula
    • Kids Games & Activities
    • Green Vacations
  • For Business
    • Certification
    • Marketing Sustainability
    • Tailored Supply Chain Services
    • For Partners
  • About
  • Help Center
  • The Latest
  • Events
  • English
    • Español
    • Français
    • Deutsch
    • 日本語
    • Português
  • Certification
      • Rainforest Alliance seal
      • 2020 Certification Program

        Designed to deliver most value to the farmers and companies that use Rainforest Alliance Certification
        LEARN MORE

      • UTZ CERTIFICATION

      • WHY CERTIFICATION

        Considering getting certified? Learn how Rainforest Alliance certification can help people, nature, and your business.
        LEARN MORE

      • OUR COMMODITIES

  • Tailored Services
  • Marketing Sustainability
  • For Partners
  • Work with Us

Home » Business » Marketing sustainability » Follow the Frog

Follow the Frog

Here you can find an overview of all the content and materials related to our annual Follow the Frog campaign to promote products with the Rainforest Alliance seal and celebrate your collaboration with the Rainforest Alliance.

Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands and retailers that work with the Rainforest Alliance.

During this week, companies from all over the world take their customers and staff along on their sustainability journey and show how they can make better everyday choices by simply looking out for our little frog on items in their grocery store.

Join the Follow the Frog campaign and increase your brand value by sharing the story behind your products with the Rainforest Alliance seal.

 

Our Key Offerings


Subscribe for Updates

Follow the Frog 2022 will take place September 26 – October 2. Want to keep up to date about our campaign? Sign up for our business updates about the Rainforest Alliance’s work.

Follow The Frog 2021 Recap

Our 2021 campaign reached 16.1 million people globally. The recap includes performance results and examples of company activations.

Follow The Frog Toolkit Overview

Check out this global communications toolkit and the resources below. We offer ready-to-use and customizable creative assets and messaging in different languages.
Download 2022 Digital Assets >

Communication Support Rainforest Alliance Seal

Download our messaging framework and building blocks to shape your company’s consumer communication around the frog seal.

Must-read resources for Follow the Frog


Help Center

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

The launch of the new Rainforest Alliance certification seal is a great opportunity to share the compelling stories behind the seal on your products. Here you will find tips, guidance and resources for clear and effective communication.
Learn More
Calls to Action

How to Plan a Follow the Frog Campaign

Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.
Learn More

How To Follow the Frog on Social Media

Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability.
Learn More
Calls to Action

Help Your Employees Follow the Frog

Did you know that employees are one of the most valuable ambassadors for sharing a company’s sustainability story? Follow the Frog is a great opportunity to inspire your team and educate staff about your company’s commitment to sustainability and work with the Rainforest Alliance.
Learn More

All resources for Follow the Frog


Filter by:
Presentations

Follow The Frog Toolkit Overview

This communications toolkit offers partnering companies digital creative assets (in different languages) and ready-to-use messaging to easily participate in our annual Follow The Frog engagement campaign in September.
Download: Follow The Frog Toolkit Overview

Available in: English, Portuguese, German

Topics: Follow the Frog

Social Media Graphics

Farmer Testimonials

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Farmer Testimonials

Available in: English, Spanish, German, French, Portuguese

Topics: Follow the Frog

Social Media Graphics

The Journey Starts in Your Hands

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: The Journey Starts in Your Hands

Available in: English, Spanish, German, French, Portuguese

Topics: Follow the Frog

Social Media Graphics

Rainforest Alliance Certified Means

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Rainforest Alliance Certified Means

Available in: English, Spanish, German, French, Portuguese

Topics: Follow the Frog

Social Media Graphics

Retailer Package

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance. This set contains assets (the Did You Know graphics) that can be customized, with space for companies to add their own text and logo.
Download: Retailer Package

Available in: English

Topics: Follow the Frog

Social Media Graphics

Crop Graphics

Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Crop Graphics

Available in: English, Spanish, French, German, Portuguese

Topics: Follow the Frog

For Business

Transform your business practices

For Supporters

Help us rebalance the planet

For Researchers

See how we measure our impacts

For Educators

Use our conservation curricula in your classroom

The Rainforest Alliance is a 501(c)(3) Nonprofit registered in the US under EIN: 13-3377893.

rainforest alliance spending

In 2021, 77% of our income supported sustainability programs. Learn More »

charity-watch
earth-share

Follow Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Subscribe

Sign up for business updates or general updates
  • FAQ
  • Press
  • Financials
  • Certification Documents
  • Careers
  • Contact Us

© Copyright 1987 - 2022, Rainforest Alliance | Privacy Policy | Cookie Policy

Stay in touch

Sign up to receive business updates about the Rainforest Alliance’s work. Companies will also receive our Frog Business Newsletter and Follow the Frog campaign updates to help you get the most out of our little frog.

"*" indicates required fields

Name*
I'd also like to receive information about