This toolkit provides partnering companies with digital creative assets and ready-to-use messaging to participate in our Follow The Frog engagement campaign. These assets can be used during the Follow the Frog week in September, when launching the Rainforest Alliance certification seal on your products, or in your communication about your collaboration with the Rainforest Alliance […]
Follow The Frog Toolkit
Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability. [Read more...]
A messaging framework and building blocks for consumer communication around the new seal. Topics include what the new seal stands for, the meaning of the frog, and how all marks with the Rainforest Alliance family fit together. The support deck provides sample copy for off-pack use, digital assets, and other resources to support your communication. […]
New Seal Communication Support For Companies
Seven-second animation reveal the new certification seal in a fun way. It shows the UTZ label morphing into the new Rainforest Alliance seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
New Seal Reveal Animation – UTZ Label to New Rainforest Alliance Seal
Seven-second animation reveal the new certification seal in a fun way. It shows the legacy Rainforest Alliance seal morphing into the new seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
New Seal Reveal Animation – Rainforest Alliance Seal to New Seal