Here you can find an overview of all the content and materials related to our annual Follow the Frog campaign to promote products with the Rainforest Alliance seal and celebrate your collaboration with the Rainforest Alliance.
Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands and retailers that work with the Rainforest Alliance.
During this week, companies from all over the world take their customers and staff along on their sustainability journey and show how they can make better everyday choices by simply looking out for our little frog on items in their grocery store.
Join the Follow the Frog campaign and increase your brand value by sharing the story behind your products with the Rainforest Alliance seal.
Follow the Frog 2022 will take place September 26 – October 2. Want to keep up to date about our campaign? Sign up for our business updates about the Rainforest Alliance’s work.
Our 2021 campaign reached 16.1 million people globally. The recap includes performance results and examples of company activations.
Check out this global communications toolkit and the resources below. We offer ready-to-use and customizable creative assets and messaging in different languages.
Download 2022 Digital Assets >
Download our messaging framework and building blocks to shape your company’s consumer communication around the frog seal.
This communications toolkit offers partnering companies digital creative assets (in different languages) and ready-to-use messaging to easily participate in our annual Follow The Frog engagement campaign in September.
Download: Follow The Frog Toolkit Overview
Topics: Follow the Frog
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Farmer Testimonials
Topics: Follow the Frog
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: The Journey Starts in Your Hands
Topics: Follow the Frog
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Rainforest Alliance Certified Means
Topics: Follow the Frog
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance. This set contains assets (the Did You Know graphics) that can be customized, with space for companies to add their own text and logo.
Download: Retailer Package
Topics: Follow the Frog
Ready-to-use digital assets to enrich your online communication about your collaboration with the Rainforest Alliance.
Download: Crop Graphics
Topics: Follow the Frog
