Here you can find an overview of all the content and materials related to our annual Follow the Frog campaign to promote products with the Rainforest Alliance seal and celebrate your collaboration with the Rainforest Alliance.
Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands that work with the Rainforest Alliance. Our annual campaign is designed to help you build brand value and increase loyalty. How? By taking your consumers, staff, and other stakeholders along o/keyn your company’s sustainability journey and by sharing the story behind the “green frog” seal on your products.
Follow the Frog 2022 will take place September 26 – October 2. Want to keep up to date about our campaign? Sign up for our business updates about the Rainforest Alliance’s work.
Our 2021 campaign reached 16.1 million people globally. The recap includes performance results and examples of company activations.
Check out this global communications toolkit and the resources below. We offer ready-to-use and customizable creative assets and messaging in different languages.
Download our messaging framework and building blocks to shape your company’s consumer communication around the frog seal.
Through our 2021 campaign we reached out to 16.1 million people globally. The recap includes performance results and examples of company activations as well as Rainforest Alliance and influencer activations.
Download: Follow the Frog 2021 Campaign Recap
This toolkit provides partnering companies with digital creative assets and ready-to-use messaging to participate in our Follow The Frog engagement campaign. These assets can be used during the Follow the Frog week in September, or when launching the Rainforest Alliance certification seal on your products.
Download: Follow The Frog Toolkit
Using social media is an easy and effective way to instantly and directly promote your Rainforest Alliance Certified products to consumers around the world and engage with your followers on why your company cares about sustainability.[Read more...]
A messaging framework and building blocks for consumer communication around our certification seal. Topics include what the seal stands for, the meaning of the frog, and how all marks with the Rainforest Alliance family fit together. The support deck provides sample copy for off-pack use, digital assets, and other resources to support your communication. Available […]
Download: Certification Seal Communication Support For Companies
Seven-second animation reveal the new certification seal in a fun way. It shows the UTZ label morphing into the new Rainforest Alliance seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Download: New Seal Reveal Animation – UTZ Label to New Rainforest Alliance Seal
Seven-second animation reveal the new certification seal in a fun way. It shows the legacy Rainforest Alliance seal morphing into the new seal. Available in 1:1 and 16:9 (in MOV, MP4 and GIF formats).
Download: New Seal Reveal Animation – Rainforest Alliance Seal to New Seal
