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Follow the Frog

Here you can find an overview of all of the content and materials related to our annual Follow the Frog campaign to promote products with the Rainforest Alliance seal and celebrate your collaboration with the Rainforest Alliance.

Follow the Frog is a customizable, B2B and B2C marketing opportunity for brands that work with the Rainforest Alliance. The annual campaign is designed to build brand awareness and value and increase loyalty. How? By engaging your consumers, employees and other stakeholders around your sustainability commitments and impacts, especially products that carry the “green frog” seal.

Our Key Offerings

Follow The Frog 2020 Recap

This year, our annual engagement campaign reached 12,8 mio people globally. The recap includes performance results and examples.

Follow The Frog Toolkit

Check out this global toolkit and the resources below. We offer digital creative assets in different languages that you can use.

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Want to be the first to know about Follow The Frog 2021? Sign up for our business updates about the Rainforest Alliance’s work.

Communication Support New Seal 

Messaging framework and building blocks for consumer communication around the new seal, incl. sample copy and digital assets (in different languages).

Must-read resources for Follow the Frog

How to Communicate Your Transition to the New Rainforest Alliance Certification Seal Easily and Effectively

How to Plan a Follow the Frog Campaign

FAQ: the New Rainforest Alliance Certification Seal

New Rainforest Alliance Certification Seal

All resources for Follow the Frog

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Presentations

Follow The Frog 2020 Toolkit

Available in: English

This toolkit provides partnering companies with information about our 2020 Follow The Frog B2B & B2C campaign and digital campaign assets in six languages. These assets can be used during Follow The Frog in September 2020, when launching the new Rainforest Alliance certification seal on your products, or in your communication about the Rainforest Alliance […]
Download: Follow The Frog 2020 Toolkit

Topics: Follow the Frog

Presentations

New Seal Communication Support For Companies

Available in: English, Spanish, German, French, Japanese

A messaging framework and building blocks for consumer communication around the new seal. Topics include what the new seal stands for, the meaning of the frog, and how all marks with the Rainforest Alliance family fit together. The support deck provides sample copy for off-pack use, digital assets, and other resources  to support your communication. […]
Download: New Seal Communication Support For Companies

Topics: Follow the FrogMarketing sustainabilityNew seal toolkit

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